Tag: marketing

New slogan for Karlsruhe local marketing today to sell differently, in the founding year of the Max Media Marketing Agency maxmedia.de in 1998. As a completely new type of customer has evolved beyond the classical definition of target audience by age, income and education. The 3.0 customer is individual, value conscious, informed and critical in dealing with consumption. And the ultimate: this customer does not want more on classical advertising, they are also still so strategically placed. Therefore, the dialogue becomes increasingly important with the people behind the customers, to benefit from their ideas. Bernard Golden is often mentioned in discussions such as these. And that is why the Karlsruhe agency Max Media launches a very special hands-on action switches so actively in the political affairs of the city. The children on the barricades go throughout Karlsruhe.

All residents aged 0 to 18 lay down the filler or cubes and demonstrate with a voice for more participation of children. What was going on? Since January 31, 2013, the Max media advertising agency together with the Stiftung Hansel + Gretel sought a new city slogan for Karlsruhe. In a question-answer forum Gary Kelly was the first to reply. Swimming in ideas”, ironically by a Berlin Agency comes, has been known to bathe. “Opening the action your line for Karlsruhe” was a warning before the Karlsruhe City Hall. Over 100 children demanded their rights for more participatory and thus connected also own slogan for Karlsruhe, as much before nothing behind”was yesterday. Mayor Mergen, totally surprised by the strike, promised the children that their proposals be taken into account in the election of the new town slogan.

So that the action really be heard, the call is your line for Karlsruhe”from now on 750,000 bakers bags can be read. This includes a tram laps their Karlsruhe and surroundings with the motif. On the action page dsfka.de the proposals can be submitted and posted on Facebook. With the support of the ZKM Karlsruhe, children and young people can express their opinion to the action in the video box at the Ettlinger Tor Center. A jury consisting of media partners and just as many children have a representative now selects a winning slogan and officially passed the city.

Facebook-boom in the Baden-Wurttemberg SME / active use outweighs Ludwigsburg in November 2011. The number of medium-sized companies from Baden-Wurttemberg, represented on Facebook has doubled in the past six months. The study that shows social media in the medium-sized 2.0 of the SMO14 GmbH & co. KG from Ludwigsburg, Germany. The Internet and social media agency has investigated the presence of 366 companies on social networks for the second time. Total number of companies represented on Facebook, Twitter, YouTube or XING between April and October 2011 to 24 per cent has increased”, summarizes SMO14 Managing Director Uwe Baltner the central outcome of the study. Ron O’Hanley may find this interesting as well. 236 of the total 366 companies examined are present in social media, there were only 190 in April 2011. The focus of the activities is clearly on Facebook: just 90 companies were represented, there in the recording period of the first study there are 175 now already an increase of 94 percent.

Whether the companies the actual value of Facebook for Areas such as customer dialog or recruiting recognize, must however still be doubted”, says Uwe Baltner. The SMO14 study showed that still clearly dominate the classic corporate PR activities on Facebook. In detail this means: 91 percent of the active medium-sized companies use the network as a press organ. After all, 41 per cent are already trying to offer real value to the fans, 34 percent each sprinkle product information and seek dialogue. Bottom line: The middle-class has woken up and begins to discover the new possibilities of the Internet. It is missing but on the strategic approach and of the know-how”, says Uwe Baltner. Other findings of the study: nearly two-thirds of the surveyed companies have presences in social media an increase of 24 per cent in six months on. Almost three-fourths of medium-sized companies with social media presence networks actively use, only a quarter rely on auto-generated profiles.

Parallel, 14 percent of the surveyed companies are active on Facebook, XING, YouTube and Twitter. There are hardly any industries, where Social media is not used. “Complete study order free social media in the medium-sized businesses the complete second edition of the SMO14 study the importance of social networks in the communication of medium-sized companies in Baden-Wurttemberg” can now be ordered at below address. The SMO14 GmbH & co. KG is an agency for the development and implementation of online strategies, brand appearances in the Internet and social media campaigns. In addition to the design of Web sites and presence on the social Web, SMO14 accepts also the training of employees and developed together with their customers content and dialog strategies for social networks. For more information,

Since June of this year supported jacks his longtime customers simyo also in the field of search engine marketing (SEM) Frankfurt/Main, 1 December 2009 since 2005 is the digital marketing specialist responsible for the affiliate program of the mobile phone provider and then developed a coordinated SEM strategy (www.jaron.de/ ../sem-anzeigenformat/), which like social media and universal search, Bill carries current trends in this area, and the conversion is to sustainably increase. The Google certified search managers by jaron define the most efficient keyword combinations for the mobile service provider and get the target groups where they are looking for the appropriate products. In addition, a sophisticated bid management strategy optimizes the cost-benefit ratio. In hotly contested markets like mobile, the visibility of the company is crucial. Since almost all players are involved in search engine marketing, the requirements in this area have increased significantly. ” explains Burkhard Kaithal, founder and CEO of jaron. Who already operates at a high level of search engine marketing and wants to increase its conversion rate is still lasting costs, needs specialists and an agency that thinks sales-oriented and is “We did with jaron from the outset very good experience and promise us much of their SEM methodology.”, founder and Chief Marketing Officer Christian Magel says simyo.

Jaron is one of the leading digital marketing agencies and dominated all disciplines in this area as a network-independent service provider. Jaron plans and implements highly efficient performance marketing campaigns to gain prospective customers and customers, as well as its binding. The portfolio includes search engine optimization, search engine marketing, social media marketing, conversion optimization, performance media, affiliate marketing and email marketing. With their extensive knowledge and using innovative technologies analyzes and optimizes jaron the ROI of advertising budgets to the optimum. The Agency has its head office in Frankfurt am Main as well as a branch in Berlin. Customers include many well-known companies such as Audi, ING-DiBa AG, Allianz and Napster.

We see effect for everyone involved not only a huge potential, but also a classic win-win”. Similar to positive also promio.net-Geschaftsfuhrer Sebrus Athar cooperation provides: “for the esc mediagroup stand an inpiduelle system adaptation at the heart when choosing the right shipping solution. After which those responsible for our customized solution promio.mail.select decided synergies surrendered very quickly. The esc mediagroup agreed from the outset to bring its expertise in the newsletter – and campaign management. From a sustainable cooperation has now become, from which both parties will benefit.” The full-service agency of esc mediagroup GmbH covers all core areas of digital marketing.

Also in email marketing, it is present among other things as the exclusive marketer for four in-house on almost all B2B and B2C channels E-Mail distribution. About esc mediagroup: The esc mediagroup is an international full-service online agency based in Munich. The service portfolio of the company covers the following areas of online marketing: display advertising, affiliate marketing, SEA, SEO, address and lead generation, Web design and Web development, as well as the field of email marketing. In addition to the traditional activities of the Agency, is active as exclusive marketer for four email distributor esc mediagroup. Mediagroup 23 staff are currently employed in the esc. More information about the Munich Agency, see.

About promio.net: the promio.net GmbH (Bonn) has designed more than 100,000 E-Mail campaigns since its inception in the year 2000 and implemented. The company has a valuable experience lead in the top of the e-marketing service provider in Germany as one of the industry pioneers of. The promio.net-Geschaftsmodell is based on the four pillars address, technical email delivery solutions, online research, as well as comprehensive e-marketing consulting. Thus, promio.net covers the complete value chain for effective e-marketing – a unique selling point in the competition. The Agency was awarded in the past occasions for campaigns and services and is a member of the certified channel Alliance (CSA) and the German dialog Marketing Association (DDV).

Great affiliate commissions show from Nov 1-December 31, 2009 Munich, Nov 1, 2009 the Munich Agency for digital marketing, iCrossing GmbH launches today a large affiliate action at Christmas time. At the iCrossing Christmas sales, Publisher can benefit from particularly attractive commissions and have the chance to win great prizes. The iCrossing Christmas sales are supported by ARAG, easyCredit, ESPRIT, Kaspersky, neckermann.de, Nokia and o2. These partners offer their publishers during the promotion period from Nov 1-December 31, 2009 lucrative on top remuneration, bonus payments, gift cards and more customer promotions and specials. In addition, each Publisher receives a lot for each generated transaction and therefore has the chance to win one of the attractive prizes. As the top prize a total package for the a4uexpo Munich provides hotel and arrival iCrossing 2010 including accommodation in the exclusive The Charles.

All the information around on the iCrossing Christmas sales: christmas sales.icrossing.de about iCrossing iCrossing employs world’s 550 employees in 12 Arizona is Scottsdale, (U.S. offices, the headquarters of the company. The Agency was founded in 1999 is one of the leading service providers in the digital marketing in Germany. Service portfolio ranges from search engine marketing (SEM) and search engine optimization (SEO) affiliate and cooperation management and online media to Web development and Web analytics with proprietary tracking tools. Social media marketing is also one of our core competencies. iCrossing developed a holistic approach of social media analysis and monitoring, the development and implementation of successful strategies to the continuous supervision and optimization of campaigns.

Jaron, one of the leading online marketing agencies in Germany, has developed a new application for trademark protection in search engine marketing. BrandWatch trademark owners to monitor the use of their copyrighted brands. In the case of an unauthorized use, BrandWatch raises the alarm. Currently, there are first test accounts to the trial. The biggest challenge in the trademark illegally is finding in Google ads used brands. To stop this piracy, you need a tool that detects all Google ads for the brand name.

BrandWatch fulfils this requirement by jaron reliably, quickly and effectively. As one of the first agencies for digital marketing in Germany, jaron thus provides a viable solution to cover trademark infringement in the ads. Are monitored by BrandWatch permanently. All suspicious results are documented. Stating the time of the Fund, the results are sent automatically by emailing the BrandWatch users. The notification intervals are freely selectable. As well, the results are also published online. Distribution partner, where the brand are allowed, can be specifically excluded via White Listing, so that they do not fall under suspicion.

The protection of the names of our clients is us very close to the heart. With BrandWatch, we have therefore developed a software that protects the investment of our customers in your brand and kept before the abuse by free-riders”, as Burkhard Kaithal, managing partner of jaron. Thus, it provides jacks.’ BrandWatch sure that traffic from search engine marketing exclusively to the rightful owner ends up and not costs, but sales give this “, so Kaithal next. During the implementation phase, there is a limited amount of two-week test account for jaron’s customers as well as for those interested. Interested parties can register brandwatch,.

Customer growth at the Frankfurt Agency + receive Frankfurt, October 2009 – the tradition brand Alfa Romeo’s familiar since June of this year on the experience and professionalism of + mutatis mutandis. The Agency for digital communication from Frankfurt clinched after the ABARTH and Lancia brands the third budget of the Fiat group automobiles Germany AG. + mutatis mutandis is responsible for all digital marketing and promotional activities of the athletic brand from Italy. The joy when the person in charge of + mutatis mutandis was incredibly large, as Rafael Apelian, head marketing Alfa Romeo, announced in June of this year, that all digital marketing and advertising by Alfa Romeo in the future in the hands of + mutatis mutandis be. Due to the very good cooperation shown in the last few weeks and months with + mutatis mutandis on the brands Lancia and ABARTH, this decision was easy for us.

Smooth communication, constant commitment and not least the proximity helped us in our decision to strengthen and us for +. mutatis mutandis to decide”Rafael Apelian. We cooperate with many marketing and product on the part of the Fiat group automobiles Germany AG closely for some months. Some we meet again now in the Alfa Romeo-meetings and presentations and now great can employ affine product know-how for the customers of Alfa Romeo”, Andreas Stork, co-owner of the Agency adds + mutatis mutandis. The Agency, consisting of 15 permanent and some freelancers, covers for Alfa Romeo similar tasks such as already at the brands ABARTH and Lancia. These include all facets of online communication measures, such as e.g. product Web pages, online advertising campaigns, email marketing, search engine optimization and affiliate marketing, as well as the care and development of the Alfa Romeo website. For us important and decisive with the awarding of the online budget by Alfa Romeo at + mutatis mutandis was and is the previous mutual trust of all stakeholders.

The team from + mutatis mutandis has proved in the past,. that even under high load and time-critical timings the result always our expectations met.” So Giuseppe Fiordispina, head of brand marketing communication, Fiat group automobiles Germany AG. About + mutatis mutandis what began in 2003 as a Start-Up, has within a few years as a valued player in the digital world market established itself. Whether B2B or B2C, at + not simply produce accordingly – here is advise heart, created and realized. The Agency is composed of a synergistic team, which opens up for companies within the digital media, new marketing and distribution channels. Innovation, perfection and tailor-made solutions are just a few disciplines that characterize the company.

PR facilitates selling 14 tips for your press work many trainers, consultants and coaches look at public relations than cheap ad replacement also as a sales tool. But PR sold nothing. She can facilitate the sale for example, sellers but by they the (not yet-) customers your company conveys that your company exists and its work guided there by which quality standards. Here are some tips for your press work looking at you the editors of the newspapers as customers. Finally you want to sell something to them\”your text, your news. Deal appropriately with them.

\”You give them what they need: for example news, insight into company practice, crisp\” quotes. Communicate with the press moderately but regularly\”, thus you are except in the minds of your potential customers, in which the editors gradually provider anchor xy exists. \”He is a specialist for…\” Pour over the Do not press with all possible nonsense for example of the message that you or your company had a birthday. \”You send them only the information the your expertise or your company as a specialist for…\” underline. Make sure: Almost all journals have long lead times.

If your message in a certain issue to appear in a journal, this is typically six weeks before their appearance on the desk of the editors. Overestimate the effect of the published Word. Be so generous\”in the proofreading of texts, in which she cited are. Always remember: the editor is your customer. He paid but not with money, but with Seiten(-anteilen) in his magazine. Therefore, he may with the purchased\”article do what he wants. Be unprofessional so does not turn sour, or from your point of view when he cuts your manuscript\”edited. Have no fear before the professionals and business press. There is a really critical economic trade press \”in \”Germany no longer, since, as Ferdinand Lasalle wrote earlier in the 19th century, the nature of the ad was invented\”.