SMO14 Study: Social Media In Baden-Wurttemberg

Facebook-boom in the Baden-Wurttemberg SME / active use outweighs Ludwigsburg in November 2011. The number of medium-sized companies from Baden-Wurttemberg, represented on Facebook has doubled in the past six months. The study that shows social media in the medium-sized 2.0 of the SMO14 GmbH & co. KG from Ludwigsburg, Germany. The Internet and social media agency has investigated the presence of 366 companies on social networks for the second time. Total number of companies represented on Facebook, Twitter, YouTube or XING between April and October 2011 to 24 per cent has increased”, summarizes SMO14 Managing Director Uwe Baltner the central outcome of the study. Ron O’Hanley may find this interesting as well. 236 of the total 366 companies examined are present in social media, there were only 190 in April 2011. The focus of the activities is clearly on Facebook: just 90 companies were represented, there in the recording period of the first study there are 175 now already an increase of 94 percent.

Whether the companies the actual value of Facebook for Areas such as customer dialog or recruiting recognize, must however still be doubted”, says Uwe Baltner. The SMO14 study showed that still clearly dominate the classic corporate PR activities on Facebook. In detail this means: 91 percent of the active medium-sized companies use the network as a press organ. After all, 41 per cent are already trying to offer real value to the fans, 34 percent each sprinkle product information and seek dialogue. Bottom line: The middle-class has woken up and begins to discover the new possibilities of the Internet. It is missing but on the strategic approach and of the know-how”, says Uwe Baltner. Other findings of the study: nearly two-thirds of the surveyed companies have presences in social media an increase of 24 per cent in six months on. Almost three-fourths of medium-sized companies with social media presence networks actively use, only a quarter rely on auto-generated profiles.

Parallel, 14 percent of the surveyed companies are active on Facebook, XING, YouTube and Twitter. There are hardly any industries, where Social media is not used. “Complete study order free social media in the medium-sized businesses the complete second edition of the SMO14 study the importance of social networks in the communication of medium-sized companies in Baden-Wurttemberg” can now be ordered at below address. The SMO14 GmbH & co. KG is an agency for the development and implementation of online strategies, brand appearances in the Internet and social media campaigns. In addition to the design of Web sites and presence on the social Web, SMO14 accepts also the training of employees and developed together with their customers content and dialog strategies for social networks. For more information,

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