Equivalenza Refan, unique company in the market of perfume shop of white mark, looks for regional delegates to develop its business of tax exemptions in the national territory. The company looks for entrepreneurs with a commercial profile on watch and who support to the franchise-holders in each one of the territories. The fundamental requirement is abrir a store in property and its benefit will go tie on the sales of each one of the franchise-holders of its zone of exclusive feature. Still delegates in Castilla-La Mancha, Extremadura do not exist, Aragon, Navarre and La Rioja. Equivalenza Refan offers a concept of unique business being based on perfumes of the high equivalence with the great marks and a level of incomparable fixation in bulk.
This company offers in each of its stores 150 perfumes of white mark, with a guaranteed fixation. The perfume is within containers or stills that allow the filled up one of bottles in view of the client. This concept allows a triple loyalty of users since although at the outset it is a purchase by impulse, later the quality and the price obtains that it is a loyalty sale. This is completed every month incorporating new perfumes in the stores, adapting to the tendencies of the sales of continuous form. The investment to start up east business is reduced since with about 16,000 Euros it is possible to be begun with establishments among 15 to 35 meters squared in populations of 10,000 inhabitants. The commercial margin is 60% on each 100 PVP, that is to say, that is sold, 60 are for the proprietor of the store.
This unique company in the market of perfume shop of white mark has created a new nonexistent sector in the Spanish system of franchise. In all the habits of the consumption the white marks are prevailing or generic products, since the intelligent buyer does not want to pay mark, want to pay product. The present consumer recognizes and values the quality of a perfume and if its price is 10 times smaller in the market than the equivalent mark takes place a loyalty. In addition, every day the great chains offer white marks of highest quality, very similar to the original ones, frequently done by the same manufacturers who arrive more cheap at the consumer until a 50%. For this reason, the introduction of this tax exemption in the Spanish market is a newness in a sector, that closed 2010 with a volume of business of 6,108 million Euros obtained in the channels of great consumption, selective and pharmacy, a invoicing that lifts until 7,000 million adding the sales of products of professional use in hairdressing salon and beauty parlors, besides the direct sale. Equivalenza Refan offers a concept of unique business being based on perfumes of the high equivalence with the great marks and a level of incomparable fixation in bulk. The perfumes make with all the certificates and ISO of quality and that note in their fixation similar to the great marks. Only the pocket notices the difference. At present, Equivalenza has distributors anywhere in the world and has more than 50 stores in Spain.
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