Month: August 2014

Micro Website

A micro-website is a section of a web page with special features. On many occasions is chosen to give the new micro web site a sub domain for several reasons. In principle, the complexity of these pages tends to be greater or different than the original mother website, but give a sub domain is also a representative element in if same, i.e. award a semantic value that can be helpful to potential users and to promote the proper SEO. This way if my web site is ABC.com and I am dedicated to the manufacture of medicinal products and I decided to create a micro-website for my Genesis product, would be a good idea that my micro web site URL would be Genesis.ABC.com, for example. In this way is someone searches for this product – Genesis – part of the domain will have many better chances to go out at the top of results pages. What are the reasons that should lead us to create a micro web site instead of a traditional page?. First is an element that stresses the importance of our products.

If I decide to create a micro-website for a product in particular, the user will interpret the same is of special importance, greater than the rest of the products. Also micro-site offers me many advantages from the point of view of information organization. Not be included within the main site map, but which operates virtually as a separate site, allows much more freedom in designing it and structure it, it is not necessary to maintain the same look and feel of the original site. Development of a micro-website gives much more freedom when developing your content. We can also consider pages on Facebook as micro sites themselves. In the case of these last we must adhere to the technical possibilities offered by the portal. However if our micro web site is a sub domain of our main site, there is limit to what we can include. Is also true that there is a limit to the number of micro sites that we host on a page.

One or two are usually the recommended maximum. One larger number can lead to confusion in the user and cause the opposite to the desired effect, i.e. failing to give relevance to this new product we are launching. It is also necessary to consider micro web site must have a value-added in yes same, because the content must validate his own existence. If I include in my micro web site what it would in a traditional page, since then is not justified its creation. The fact that is a sub domain allows me to implement online marketing campaigns differentials of the of the website mother. And this is a benefit that not all administrators of web sites know how to use. Ultimately, the creation of a micro-site is a little used although tremendously effective technique when used in specific places (like Facebook) or within the same site, highlighting the importance of this product. It is worth trying to get the most out of them.

Education Marketing And Consulting Marketing

PR facilitates selling 14 tips for your press work many trainers, consultants and coaches look at public relations than cheap ad replacement also as a sales tool. But PR sold nothing. She can facilitate the sale for example, sellers but by they the (not yet-) customers your company conveys that your company exists and its work guided there by which quality standards. Here are some tips for your press work looking at you the editors of the newspapers as customers. Finally you want to sell something to them\”your text, your news. Deal appropriately with them.

\”You give them what they need: for example news, insight into company practice, crisp\” quotes. Communicate with the press moderately but regularly\”, thus you are except in the minds of your potential customers, in which the editors gradually provider anchor xy exists. \”He is a specialist for…\” Pour over the Do not press with all possible nonsense for example of the message that you or your company had a birthday. \”You send them only the information the your expertise or your company as a specialist for…\” underline. Make sure: Almost all journals have long lead times.

If your message in a certain issue to appear in a journal, this is typically six weeks before their appearance on the desk of the editors. Overestimate the effect of the published Word. Be so generous\”in the proofreading of texts, in which she cited are. Always remember: the editor is your customer. He paid but not with money, but with Seiten(-anteilen) in his magazine. Therefore, he may with the purchased\”article do what he wants. Be unprofessional so does not turn sour, or from your point of view when he cuts your manuscript\”edited. Have no fear before the professionals and business press. There is a really critical economic trade press \”in \”Germany no longer, since, as Ferdinand Lasalle wrote earlier in the 19th century, the nature of the ad was invented\”.

Publish Articles

It is looking for a way simple to obtain advantage on its competition? The successful businesses in Internet, nowadays, continuously are applied to innovating strategies of marketing and tactics to be different itself from the others. Two fundamental strategies of marketing exist that they are: The positioning and the relation with your prospectuses. And they guess what? The article publication is very effective tactics that increase the quality of these strategies of marketing. He is everything what there is to do, positioning themselves well and the establishment of relations? By all means that no. Nevertheless, is an excellent step in the right direction.

And upon that, it is easy, that there is a good probability that its competition is not using this tactics. Acptelo. Taking something of time, ability and effort, writing and to use articles effectively, is why many do not do it, but the one that wants to work well these two strategies makes an effort in doing it. So why to choose the publication of articles like one fundamental tactics of marketing? Here they are 7 important reasons: 1. He is very simple. To people it enchants to him to buy and to make treatments with the best experts.

The writing and the effective publication of its articles, him aid to position itself like the expert in its field. 2. Going a step a step further on. When somebody becomes expert in some field, it can increase his tariffs and receive more by his products. 3. If their articles are good and they are distributed correctly, they can extend like a powder drip and, literally to secure the effect of viral marketing. In last instance they lead its business by the good way. 4. A great part of marketing in Internet has to do with the motors search like Google, Yahoo, MSN, etc It is very important that we play its game.

Managing Director Ingo Schloo

Now, companies and economy interested have its own video platform on the Internet. Now, companies and economy interested have its own video platform on the Internet. The multimedia possibilities of representation and the simple distribution channels over the Internet to encourage more companies to publish their own video content. businessworld.de is similar to YouTube & co. hosting and marketing platform, only that we focus on business topics and target groups and provide videos with business content so the optimal environment “, says Managing Director Ingo Schloo over the current Internet project of mold media publishing. Businessworld.de on economic target group is optimized navigation, optics, and business model. Everyone can publish free of charge up to 20 videos in his own name as Publisher.

The videos are then available on the platform and can be embed in Web pages from there or forward via eMail newsletter. businessworld.de is now launching with more than 250 business videos from all Areas. A thematic navigation structure and detailed descriptions to promote the simple search for users and search engines. Video is ideally suited for public relations, opinion presentation, event and trend reports. Advertising for products, services, job offers a new level of effectiveness via video.

Promotes the effectiveness is greatly reduced technical costs and the high acceptance of video content on the Internet”said Ingo Schloo. businessworld.de speaks even professional publishers such as agencies, video service providers and media companies. The start will be rewarded creative Publisher particularly. The best two new videos are deducted monthly from businessworld.de with 500 or 250 euro especially promoted and awarded. About businessworld.de: Businessworld.de presents itself as the first open and free platform for Web videos with business content. For the official launch, more than 250 videos are online. Publishers are businesses and media such as Avaya, defacto call center, Siemens, Mhoch4 television agency, Media-TREFF, webeffekt or zentrada.de. businessworld.de can be used to host free videos, to the integration of the movies in your own Web pages and eMail blasts. In addition, the platform helps Web videos about businessworld.de as well as via search engine marketing. – in motion for success over the mold media publishing: the publishing house headquartered in Wurzburg is specialized in business portals in addition to the magazine’s central market. “The wholesale marketplace to zentrada” and trade information services expertSites “used monthly by more than 500,000 business visitors from Germany and Europe. PR contact, further information and photos Martin Hausmann project manager businessworld.de Tel 09 31 / 3 59 81-28 E-Mail: Web:

Business Intelligence

Novem business applications the Cognos solutions for business intelligence Hamburg presented at CeBIT, February 20, 2008 The Hamburger consulting firm novem business applications, awarded 2007 by Cognos as a Platinum reseller partners, presented at this year’s CeBIT in Hall 3, booth D 5, its broad spectrum of performance in the areas of business intelligence (BI), balanced scorecards (BSC), corporate planning, data warehousing and CRM. His innovative solution portfolio ranging from strategic advice on the design, technology selection, implementation and commissioning of the solutions to extensive training and a coaching of professional Projektmanangements. In the Center, the Business Intelligence Cognos solutions including an industry solution for the pharmaceutical industry are at CeBIT. The market-strategic and economic benefits of business intelligence is now undisputed”, explains novem Managing Director Anastasios Christodoulou. However, is bi not only with the Analysis of business issues satisfied, but established increasingly as an instrument for secured business planning.” So, about the tool Cognos enable 8 planning, in the framework of the specific market conditions to design alternative business models and analyses to what if scenarios”to develop. The consulting company, which is among the market leaders due to his over 200 customer projects, will concentrate on the CeBIT particularly this solution area.

Given the wealth of information produced nowadays, many management decisions are inevitably certain risks, which ultimately also negative can present themselves in the business results. Intelligent analysis techniques, however, create for the company – and process management. a reliable information base” This assessment was confirmed at the beginning of the year in a survey of novem. Then companies achieve better economic results with BI solutions on average. You have one last return on sales after Taxes by an average of 4.41 percent achieved, while the comparison group without the use of business intelligence with 4.08 percent had to be satisfied. Also, BI users evaluate their current market Outlook more optimistic than companies without this technology. So the return on investment of analytical concepts and their positive effects on the competitiveness of the company be demonstrated clearly”judge Christodoulou.

Over novem business applications as independent consulting designed and realized novem innovative methods and solutions for the areas of business management, finance, controlling, sales, marketing product development, production and logistics to the sustainable increase of in company value of our customers. In novem as a market-leading solution providers such as IBM, COGNOS and Informatica partner offers its customers the best conditions and State of the art security. With over 200 realized projects in the areas of sales and marketing information system (VIS / MIS) and more than 10,000 the consulting company is satisfied students and users who work with solutions implemented by novem, a market leader in the German-speaking world. More information: novem business applications in GmbH the Strohhause 31,20097 Hamburg Henning Schwass line marketing & events Tel.: + 49 (0) 40-27 159-225 fax: + 49 (0) 40-27 159-229 E-Mail: Web: Agency think tank Pastorat Street 6, D-50354 Hurth Bernhard Duhr Tel.: + 49 (0) 2233 – 6117-75 fax: + 49 (0) 2233 – 6117-71 E-Mail: Web:

Good Business Plan

There are more and more people are planning to start a business. Finally arriving at a company benefit from a completely new sense of life. But before you can stand on its own feet, a business plan must be created. If you addressed namely to potential donors, it can show a good business plan the lenders. Of course, the World Wide Web offers very many ready made business plans for download.

But the potential donors will quickly recognize this and then not participate the business. For this the result will be all the better; When the plan to create an expert. Unfortunately, the importance of a business plan is not known to many people. Such a plan has a very important task: he should describe how the company should be managed. Especially the financial part of this plan must be made professionally. Only if the plan is excellent; be convince to donors. Of course, one can speak only of a grand plan; If certain Requirements are met.

A good plan starts with the introduction and ends with the conclusions. In addition, the various statements must be substantiated with statistics. Of course you must adhere to the usual outline. When addressed to a professional and create a business plan, are different concepts to choose from. The demanding clients choose this for the “exclusive founding concept”. More information about the plans be made available on the World Wide Web. Of course, there are also people who simply own customize the business plan. But while it may be again a serious error. The errors in the financial area are of course particularly severe. Serious error can be the reason for the failure of the business. On the basis of this undeniable fact, it is logical that more and more expectant entrepreneurs on a professional contact to create a professional plan. On the World Wide Web, you can the the interesting Web pages visit various professionals. Most Internet sites of this type were designed by the way very clearly. If there is still an important question on your mind, you can take a personal consultation service. Normally the contact information directly on the website of the provider are located. Lena Marie

Martin Schaarschmidt

Hearing impaired should show itself possible solutions and consistently and repeatedly ask them,”says Franz Hermann, President of the German cochlear implant company (DCIG), in a recent interview in the worm. “” In the publication of reflex publishing better see and hear”, which appeared in millions Edition in May and various audience magazines, the Handelsblatt and the current snail” is, is communicate the interview wheelchair accessible “to read with Franz Hermann. Also the possible aid in the event of a hearing impairment are as varied as the people”, so Malu Dreyer, Minister-President of Rhineland-Palatinate, in their greeting for the current issue: while I wish a good coexistence of deaf or hearing-impaired people; “because only together we can achieve the goals of inclusion.” For more information see and. Media representatives we provide upon request also a view copy of current worm”available. “Editorial Note: the snail” is a 1989 independent magazine, society DCIG (www.dcig.de) issued by the German cochlear implant. The magazine, which acts as a non-profit limited company, informs its readers about the issues of cochlear implant, hearing loss, deafness, tinnitus, hearing aids and hearing aids. Expert contributions and experience reports from concerned give the reader deep insight in the problem of hearing impairments and their management. At the same time, the magazine offers readers a forum and contact possibilities.

Thematic focus is life with cochlear implants (CI) and hearing aids. The reader of the worm are hard of hearing persons and their relatives, professionals from the areas of ENT, hearing aid acoustics, pedagogy, speech therapy, self-help organizations and interested in the Switzerland, Germany and Austria. The Foundation certified health in October 2010 the worm among other reasons, because the articles cover a wide range of claims, adapted to different information needs and are usually well understandable. The journal provides reliable information people with hearing impairment and their families, as well as professionals, published dates around the hearing and presented in each issue of contact details of self-help groups in Germany and also in Austria, of Switzerland, the Netherlands, Italy and Luxembourg. The worm”appears four times a year with a current circulation of 5 500 copies. The editorial office is located in Illertissen; Editor-in-Chief of the worm”is Hanna Hermann. Since 2008, there are in addition to the “Print edition of the snail the snail online information portal magazine”.

With this relatively young medium, we want to complement the worm with current property and service issues and events around the topic of hearing. These include among others CI, hearing, ENT, early intervention, school, study and vocational, social law and the latest product news and company information. Editorial Worm / worm-online, P.o.box 3032, D-89253 Illertissen, Tel. (07303) 39 55, E-Mail, press contact: Martin Schaarschmidt, Tel: (030) 65 01 77 60, mobile: (0177) 625 88 86, E-Mail:,

Norway Rollator

The Troy Walker an Evergreen among the crutches the Norwegian classic of us making the Rollator Topro Troja to a classic? If man is the design looks at the Rollator Troy, comes you quickly concluded here the designer from Norway a masterpiece of succeeded. Classic and subtle coloration, functional design coupled with high-quality materials and quality craftsmanship are the decisive points for the Rollator Topro Troja. And what do the customers? This Rollator is equally loved by the dealer and the customer. With its huge selection of accessories, the customer can add a personal touch to his Walker Troy. Quality and design appeal to a large buyers. Taking good care of the House Topro facilitates the dealers selling this Walker. Prospects for the Topro Troja Walker there is already a successor model the Rollator Topro Troja 2 G, but the popularity which is reflected in the sales figures of this go cart is undiminished.

As long as the firm us this version of the Go cart in the production does not set, I am convinced that this Walker still has a large and successful future. Therefore, one can only say: “Topro please produce the Rollator also continue.

Hearing Impairment Master

Magazine ‘Worm’ on listening and communication tactics the possibilities that offer more technical hearing aids, cochlear implants (CI) and hearing aids to people with a hearing impairment, are extremely varied. But technology alone is not sufficient to cope with the demands of life with hearing impairment. Also special behaviors, which can greatly facilitate people with and without hearing loss, communication and social interaction are helpful. This hearing and communication tactics are focus of the current issue of the worm”. The leading German-language magazine to life with hearing aid/CI appears in these days for the 80th time. Hearing and additional listening technique are a great help for people with hearing impairment.

Furthermore, it is advisable for them deliberately to ensure that optimum understanding is possible for them everyday situations: you should to close and are opposite to the interlocutor, disruptive Noise as far as possible exclude and ensure good light to can, where appropriate, refrain from the lips of the person as well as interpret the facial expressions and gestures. In addition to these and other listening tactics, the so-called communication tactics are important. Belongs to them, for example, to attract their own hearing disability and explain not to hide them. The good hearing conversation partners tips for an optimal understanding to give openly to address them all this not least reduces uncertainty and creates a pleasant atmosphere for discussions for both sides.

The current issue of the worm”to listening and communication tactics takes various aspects under the magnifying glass. Articles and reports by affected address about the importance of an optimal room acoustics, hearing with induction and FM systems, the importance of body language or audio-therapeutic communication training, in which best practices are taught. How important is the use of sound tactics in the current issue: while I wish a good coexistence of deaf or hearing-impaired people; “because only together we can achieve the goals of inclusion.

Thoughts About The World

be. “” If that BRING (REF. thoughts about the world, part 1 “”) families “and that BRING kindergartens” their tasks do well, then there will be more and more humble, respectful, initiative, curious and friendly people. New to more people with the desire to learn and particularly hidden to meet – with interest in the facts, with curiosity and quest for understanding (according to the why?”), not hang at the first available solution to stay. Eliminate the real causes of the problems. And this knowledge will be increasingly necessary to the effectiveness, increasing the efficiency of machines, equipment and systems in agriculture, industry, cities and municipalities and households, to allow good living conditions with the limited resources of our planet a growing population. And modesty and respect make this knowledge significantly more valuable. Knowledge with this framework (education) is the basis to be in a complex world to be able to find your way and thus a way to more justice.

And it needs it urgently, in our (often intractable human) unjust world. And we need people with initiative and dedication, to make our world always and always a bit better for individuals, in the family, in the municipalities, in the world of work, the economy, on the offices and authorities, in politics and on all places in this world. All that will be necessary. But it not the solution to the enormous problems of our day: there must be much more be done to the destruction of nature, the pollution of the environment and the overexploitation of resources, terror and the political unrest, the animal cruelty, corruption in business and in politics, the unfairness and injustice and the inefficiency of the bureaucracy more effectively to combat poverty and hunger in the world, now. It must be done more to meet the responsibility for the following generation, the nonsensical transports of a misguided Globalization to curb, to prevent the huge dimensions of the financial speculation, making the necessary adjustments to the demographic changes in society, to put effective measures against the diseases of civilization and effectively carry out disaster preparedness and disaster management. All these problems are mainly man-made and it is in the minds and in the hands of the people to solve these problems. Leaders, values they fix their priorities. Tackle it.