The result of this effect are future intentions with respect to consumer goods, their loyalty, the vector of consumption experiences, which he will share with other people. In other words, the consumer psychology in many ways defines the relationship between sellers and buyers, the perception of the goods and, consequently, their future market future. To assess personality traits in psychology uses a series of dichotomies – the opposite psychological types, which can be determined by one or another orientation identity, such as "introverted extrovert-',' Pragmatic aesthetes' 'Hedonists, the ascetics' and others. Most of these dichotomies effectively divide consumers into groups that show different behavior in the consumer algorithm. To describe the influence of psychological types on consumer behavior in This series of publications will be used and synthesized by classical categories, the most closely describing the various customer segments. The author is not intended to be used exclusively professional psychological terminology and allows for a more everyday definition. Thus intentionally allow some manipulation of the psychological research tool for its fine settings for the tasks of this material.
'Confident and unconfident' Consumer confidence – one of the most important driving forces that guide the model and style of consumption. Psycho 'confident' and 'uncertain' are synthesized categories, they do not figure in the science of psychology as such. These categories are specially absorb other psychological characteristics of personality, and social and economic parameters fabric of life of man. Below, we consider factors that somehow affect the person belonging to the group 'confident' or 'not confident' of consumers, especially their consumption behavior in some markets, and as possible models for working with 'adverse' customers, which, although they are less attractive to business, but buyers are still forming part of the economy of any company in the field of B2C.