Tag: marketing

Managing Director Ingo Schloo

August 20, 2014

Now, companies and economy interested have its own video platform on the Internet. Now, companies and economy interested have its own video platform on the Internet. The multimedia possibilities of representation and the simple distribution channels over the Internet to encourage more companies to publish their own video content. businessworld.de is similar to YouTube & co. hosting and marketing platform, only that we focus on business topics and target groups and provide videos with business content so the optimal environment “, says Managing Director Ingo Schloo over the current Internet project of mold media publishing. Businessworld.de on economic target group is optimized navigation, optics, and business model. Everyone can publish free of charge up to 20 videos in his own name as Publisher.

The videos are then available on the platform and can be embed in Web pages from there or forward via eMail newsletter. businessworld.de is now launching with more than 250 business videos from all Areas. A thematic navigation structure and detailed descriptions to promote the simple search for users and search engines. Video is ideally suited for public relations, opinion presentation, event and trend reports. Advertising for products, services, job offers a new level of effectiveness via video.

Promotes the effectiveness is greatly reduced technical costs and the high acceptance of video content on the Internet”said Ingo Schloo. businessworld.de speaks even professional publishers such as agencies, video service providers and media companies. The start will be rewarded creative Publisher particularly. The best two new videos are deducted monthly from businessworld.de with 500 or 250 euro especially promoted and awarded. About businessworld.de: Businessworld.de presents itself as the first open and free platform for Web videos with business content. For the official launch, more than 250 videos are online. Publishers are businesses and media such as Avaya, defacto call center, Siemens, Mhoch4 television agency, Media-TREFF, webeffekt or zentrada.de. businessworld.de can be used to host free videos, to the integration of the movies in your own Web pages and eMail blasts. In addition, the platform helps Web videos about businessworld.de as well as via search engine marketing. – in motion for success over the mold media publishing: the publishing house headquartered in Wurzburg is specialized in business portals in addition to the magazine’s central market. “The wholesale marketplace to zentrada” and trade information services expertSites “used monthly by more than 500,000 business visitors from Germany and Europe. PR contact, further information and photos Martin Hausmann project manager businessworld.de Tel 09 31 / 3 59 81-28 E-Mail: Web:

The Vector

October 22, 2013

The result of this effect are future intentions with respect to consumer goods, their loyalty, the vector of consumption experiences, which he will share with other people. In other words, the consumer psychology in many ways defines the relationship between sellers and buyers, the perception of the goods and, consequently, their future market future. To assess personality traits in psychology uses a series of dichotomies – the opposite psychological types, which can be determined by one or another orientation identity, such as "introverted extrovert-',' Pragmatic aesthetes' 'Hedonists, the ascetics' and others. Most of these dichotomies effectively divide consumers into groups that show different behavior in the consumer algorithm. To describe the influence of psychological types on consumer behavior in This series of publications will be used and synthesized by classical categories, the most closely describing the various customer segments. The author is not intended to be used exclusively professional psychological terminology and allows for a more everyday definition. Thus intentionally allow some manipulation of the psychological research tool for its fine settings for the tasks of this material.

'Confident and unconfident' Consumer confidence – one of the most important driving forces that guide the model and style of consumption. Psycho 'confident' and 'uncertain' are synthesized categories, they do not figure in the science of psychology as such. These categories are specially absorb other psychological characteristics of personality, and social and economic parameters fabric of life of man. Below, we consider factors that somehow affect the person belonging to the group 'confident' or 'not confident' of consumers, especially their consumption behavior in some markets, and as possible models for working with 'adverse' customers, which, although they are less attractive to business, but buyers are still forming part of the economy of any company in the field of B2C.