Customer growth at the Frankfurt Agency + receive Frankfurt, October 2009 – the tradition brand Alfa Romeo’s familiar since June of this year on the experience and professionalism of + mutatis mutandis. The Agency for digital communication from Frankfurt clinched after the ABARTH and Lancia brands the third budget of the Fiat group automobiles Germany AG. + mutatis mutandis is responsible for all digital marketing and promotional activities of the athletic brand from Italy. The joy when the person in charge of + mutatis mutandis was incredibly large, as Rafael Apelian, head marketing Alfa Romeo, announced in June of this year, that all digital marketing and advertising by Alfa Romeo in the future in the hands of + mutatis mutandis be. Due to the very good cooperation shown in the last few weeks and months with + mutatis mutandis on the brands Lancia and ABARTH, this decision was easy for us.
Smooth communication, constant commitment and not least the proximity helped us in our decision to strengthen and us for +. mutatis mutandis to decide”Rafael Apelian. We cooperate with many marketing and product on the part of the Fiat group automobiles Germany AG closely for some months. Some we meet again now in the Alfa Romeo-meetings and presentations and now great can employ affine product know-how for the customers of Alfa Romeo”, Andreas Stork, co-owner of the Agency adds + mutatis mutandis. The Agency, consisting of 15 permanent and some freelancers, covers for Alfa Romeo similar tasks such as already at the brands ABARTH and Lancia. These include all facets of online communication measures, such as e.g. product Web pages, online advertising campaigns, email marketing, search engine optimization and affiliate marketing, as well as the care and development of the Alfa Romeo website. For us important and decisive with the awarding of the online budget by Alfa Romeo at + mutatis mutandis was and is the previous mutual trust of all stakeholders.
The team from + mutatis mutandis has proved in the past,. that even under high load and time-critical timings the result always our expectations met.” So Giuseppe Fiordispina, head of brand marketing communication, Fiat group automobiles Germany AG. About + mutatis mutandis what began in 2003 as a Start-Up, has within a few years as a valued player in the digital world market established itself. Whether B2B or B2C, at + not simply produce accordingly – here is advise heart, created and realized. The Agency is composed of a synergistic team, which opens up for companies within the digital media, new marketing and distribution channels. Innovation, perfection and tailor-made solutions are just a few disciplines that characterize the company.