CEO McArthurGlen

‘The type of denim’ is the first global campaign by McArthurGlen and the first joint marketing campaign of all McArthurGlen designer outlets in Europe. In cooperation with the fashion magazine Elle is the international the type of denim Award”launched, to find the best new jeans stylist. “McArthurGlen, Europe’s leading owner, developer and operator of designer outlets, chose denim as a leitmotif for its first global campaign and promotion, with the title the art of denim” starts. The budget for the campaign, which is launched in Europe, amounted to around four million euros. “In Brazil, Russia, China and South Korea, the growing markets for international visitors to the 21 McArthurGlen designer outlets, launching the kind of denim”. Last year, McArthurGlen more than five million jeans articles that are sold has approximately 600 sold items per hour.

Each Center is the kind of denim”with special actions to. So its own denim range offer, inter alia, to jeans products to tailor or lure with special styling offers. Devout will also find in the stores, in addition to the already year-round discounts of 30 to 70 percent, further reductions for denim items. The type of denim”will be implemented in cooperation with numerous leading denim brands. Is opened the campaign on August 31 at McArthurGlen Designer Outlet Luxembourg, goes through the fall season until the 5th of November and ends in the McArthurGlen Designer Outlet Parndorf, near Vienna. (Please the individual dates of the McArthurGlen designer outlets from the table below.) “Julia Calabrese, CEO at McArthurGlen, says: the type of denim” is a homage to the denim, in each season, each year and each decade a reliable companion and base coat fits in every wardrobe. The campaign stirs passions for fashion and creates a special shopping experience around a fashion classic, which shows that the international fashion world’s trendy brands are represented in our centers.

Tags: ,

Comments are closed.