Posts Tagged ‘lifestyle’

Internet Market

Monday, October 6th, 2014

Best prospects for Multichannelanbieter in the current market for leather goods and accessories the importance of leather goods and accessories in the market for fashion & accessories is continuously growing. Currently in 2011 this market estimated consultants and bbw marketing to about 3.4 billion euros to EPP by the experts of IFH retail. The pleasingly positive development of the market has a clear explanation: the change in meaning of accessories in connection with the purchase of fashion items is responsible. Handbags and scarves were formerly more means to an end, thus they have in recent years increasingly become key pieces”designed for the compilation of complete outfits. Differently than some years ago, today current trends in the field of shape and color or the season as in the foreground as in other fashion segments are when buying handbags and co.. The numbers are actually highly gratifying, nevertheless have benefited equally from the rise not all retailers. Especially profiled stores in good locations in larger cities have mostly very well cut off.

So the lion’s share of sales accounted for by the approximately 500 leather goods stores with annual sales of half a million euros. Nearly two-thirds of the market are distributed through retailers and department stores. This spread the market volume of high-priced products as well as the low-price segment. H & M and other chain stores show that leather goods and accessories in the price-value market can be successful. Some very good results were obtained with actions. In addition, the E-commerce in the field of leather products and accessories is growing rapidly.

Here, it is mainly the manufacturer, looking for the direct route to the customer in addition to the pure Internet stores. Not only this development is seen very critically by the Association experts. Also the rapid expansion of shopping clubs on the Internet, as well as by marketers of remnants of is a thorn in the side of the industry.

CEO McArthurGlen

Thursday, February 27th, 2014

‘The type of denim’ is the first global campaign by McArthurGlen and the first joint marketing campaign of all McArthurGlen designer outlets in Europe. In cooperation with the fashion magazine Elle is the international the type of denim Award”launched, to find the best new jeans stylist. “McArthurGlen, Europe’s leading owner, developer and operator of designer outlets, chose denim as a leitmotif for its first global campaign and promotion, with the title the art of denim” starts. The budget for the campaign, which is launched in Europe, amounted to around four million euros. “In Brazil, Russia, China and South Korea, the growing markets for international visitors to the 21 McArthurGlen designer outlets, launching the kind of denim”. Last year, McArthurGlen more than five million jeans articles that are sold has approximately 600 sold items per hour.

Each Center is the kind of denim”with special actions to. So its own denim range offer, inter alia, to jeans products to tailor or lure with special styling offers. Devout will also find in the stores, in addition to the already year-round discounts of 30 to 70 percent, further reductions for denim items. The type of denim”will be implemented in cooperation with numerous leading denim brands. Is opened the campaign on August 31 at McArthurGlen Designer Outlet Luxembourg, goes through the fall season until the 5th of November and ends in the McArthurGlen Designer Outlet Parndorf, near Vienna. (Please the individual dates of the McArthurGlen designer outlets from the table below.) “Julia Calabrese, CEO at McArthurGlen, says: the type of denim” is a homage to the denim, in each season, each year and each decade a reliable companion and base coat fits in every wardrobe. The campaign stirs passions for fashion and creates a special shopping experience around a fashion classic, which shows that the international fashion world’s trendy brands are represented in our centers.