I want to tell you a little about banners. Banner – an important part of the site, advertising site promotion. Banner – graphic advertising. Banners are placed to attract potential customers or to image formation. Here, Brian Miller expresses very clear opinions on the subject. Banners on the Internet, one of the dominant formats of online advertising – a graphic similar to the advertising module in the press, but which is able to contain animated (rare video) elements, as well as which is hyperlinked to the advertiser's site or a page with more information.
Banners can be presented in different formats and resolutions. Commonly used formats: jpeg, gif, SWF, png, etc. The table of possible permissions Banner: 300 x 250 medium-sized rectangle 250 x 250 popup 240 x 400 square vertical rectangle 336 x 280 large rectangle 180 x 150 rectangle 468 x 60 banner long 234 x 60 banner half the length of 88 x 31 micro-strip 120 x 90 Button 1 120 x 60 Button 2 120 x 240 Vertical banner 125 x 125 square button 728 x 90 leading stand 160 x 600 Wide Skyscraper 120 x 600 Skyscraper 300 x 600 half-page ad banner main objectives 1. Attract attention. This required an initial output of the banner. 2. Interest.
Arouse customer interest in the advertised product or service. 3. Push to move to the site. This task is achieved by using the vagueness in the content of the banner. 4. Motivate to action, that is to purchasing goods or services at the site (which is the ultimate purpose of advertising). This problem is not imposed on the site, but primarily on the information in the banner.
Very often, having no significant resources to create a web site, small companies are trying to do without any help creating your web site because web studio, not the cheapest option. It is clear that when the project is not complex, then may not create the resource expended on this single ruble. However, here as in any business there are different nuances, which of course must be taken into account in order to continue to do all over again. Let us examine the moments free development of the site. One of the first things with which you run – it will be a site to change information. If so, then the site must be connected to the control panel, CMS, in order to easily be changed photograph or publish the news without involving third-party programmers.
Benefit created an enormous number of non-commercial content management system, which is already designed templates and there is plenty of free additions, so that the design, which is nontrivial for your site probably will not have to. But in order to integrate them into the control system must have some knowledge of programming. This is the first step. Website development has always starts with the development of web design. At the moment many thematic portals are placed by professional designers besplatnyeshablony, any of which can quickly download and create their own using resource.
You can choose from thousands of designs without spending money at the same time for the development of the site design. And this is a big plus open source templates, web site. Often, however, this pattern is created on the already on one of the many free systems administration, so that there may be some difficulty. You will need to understand the intricacies of setting this CMS and connect it to the chosen design template. The next question is, who will stand before you – a free domain name for your Web site.