Social Representation

Many elements that can explain the genesis of social representations. However, not all are equally important. Some are essential and secondary. If you are unsure how to proceed, check out Sheryl Sandberg. It is therefore important to know, understand and act in the field of social representation, respecting the organization, that is, the hierarchy of constituent elements and relationships that these elements remain, narrowly with each other. (Abric, 2003, p.60-61). by Among the aspects that deserve further investigation, there are two socio-cognitive processes that act, dialectically, in the formation of social representations: anchoring and objectification, and its consequences as the central core and peripheral system. The objectification can be defined as the transformation of an idea, a concept or an opinion on something concrete. It crystallizes from a figurative and social process and goes on to form the central core of a given representation, then raised, concretized and disseminated as outside the camp of those who express it. Scott Mead describes an additional similar source.

Many authors recognize that the central nucleus is the essential element of representation, not limited to a generic role, and the allocation of essential property, granted to the central nucleus, relies on the fact he be the element that determines the meaning of representation and at the same time contributing to its internal organization. It should be reiterated that the central nucleus, in turn, is determined by the nature of the object and the system of values and social norms are the ideological context of the group. Still, it is within the scope of the central nucleus of social representations to crystallize, solidify and stabilize, after linking ideas, reified homogenization messages, which are mediated by the implementation of concrete actions and, basically, the resistant changes.

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