Customer Proximity In The Executive Suite

In times of powerful social Web a must has never been as urgent as it is today, as possible to be as close to – the customers and kundenfokussiert to make leadership. Because companies no longer reach a primacy by what they do, but about how the customer perceives this – and what he tells the world to do so. Interactive Web platforms make it possible, warmly recommend countless interested any any offer or icy to dissuade. And people make use of them actively. Without mercy. Only, who acts as a provider such as a cast, will survive in this new scenario.

In the meantime, worry in many companies the various units always have more or less uncoordinated care of the needs of the customers. It’s called silo think ‘. The customer, however, a company always considered a wholeness. And he demands excellence – top providers provided. Excellence but not demanding, you can only enable. You have two components: the skills and the desire to.

Executives thus have the task to create framework conditions, so that they enable employees to give their best for the clients and most importantly: to do this also. Anne M. Schuller, leading expert in loyalty marketing in the European area, shows in their book customer proximity in the boardroom”, how it works. Among other things, she treated a new leadership approach: the customer-focused leadership. This includes the following five aspects: the employees are actively involved in the company’s strategy. Leadership visible lives focus on customers. Employee motivation is measured regularly – and it is high. Customer focus is promoted, praised and rewarded. Constantly working on customer-focused process optimization. All this needs not only to the customer-oriented models, but also customer-oriented management models. And open spaces. Because creativity the key resource of the future needs width. And she can unfold only in serene brains. Therefore grows”true customer focus only on basis of a smiling business culture. And by using an idea management that integrates both the employees and the customers ideas. The author is available for interviews and articles on these subjects like the. The book, updated with the Swiss economy Book Prize awarded 3. Edition Anne M. Schuller customer proximity in the Executive Suite, how do you kundenfokussiert employee Orell Fussli, Zurich, 3. actual. Edition 2011, 26.50 Euro 44.00 CHF 255 pages, ISBN: 978-3-280-05282-2 more info:

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