Tag: advertising & pr

More than two-thirds of Germans read newspapers Frankfurt, July 28, 2010. Over 49 million citizens in Germany read a newspaper on an average day. Newspaper reading thus still plays a central role in the daily life of the people. This is one of the findings from the current data for 2010, which has now presented the work community media analysis (ag.ma) and evaluated the ZMG newspaper marketing company, Frankfurt, for the daily newspapers. The daily newspapers in Germany have a total reach of 69.6 per cent (German-speaking persons aged 14 or over, readers per issue). The analysis of the structure of readership of daily newspapers confirms that it be read in all age groups: 7.5 million of 14 to 29 years old (range 49.4 percent), 16.1 million of 30-49 year olds (reach 67.7 percent) and about 25.5 million people (range 80.7 percent) in the age group of over 50, at least a newspaper read.

Even if the Daily newspapers when all population groups to a large extent achieve universal medium, you achieved especially in the premium audiences top ranges: 72.8 per cent in high-income (HHNE 2,500 plus) and 75.8 percent in markets (professionals and baccalaureate degree). Newspapers are an important medium of information for the citizens. They used strong and intense and deliver their readers, reliable and interesting news of high importance. Daily newspapers are read in all age groups and are so an optimal advertising and information carrier”, Alexander Potgeter, Director commented research the ZMG, the current ma figures. The regional subscription papers have a range of 56.9 percent, the range of buying newspapers is 21.0 percent and the national newspapers have a range of 5.5 percent. The new media analysis 2010 of print media expands the expelled population to the German-speaking foreigners living in Germany. The new population is thus defined as German-speaking population in private households at the place of main residence in the Federal Republic of Germany from 14 years”.

The population increases significantly to 8.8 percent from 64,8 million to 70.5 million. The expansion of the universe causes, that the data of ma 2010 press media II and ma 2010 daily newspapers not with those of previous years are comparable. Range changes – in the Group of the German population, allow no direct conclusions to reach profits or losses. Ma daily newspapers is the leading media analysis for the German newspaper market and provides coverage and readership data. The study is based on interviews of about 139,000 and is published by the Arbeitsgemeinschaft media analysis e.V. (ag.ma) in Frankfurt am Main. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact person: Alexander Potgeter head of research Executive ZMG newspaper marketing company telephone (069) 97 38 22-24 email

Lots of fun, joy and beer at the Munich Oktoberfest it is worldwide known that Germany produces the best beer. Each country has its own brand of beer. The Festival is a unique opportunity to offer this drink to a wide audience. Additional information at Verizon Communications supports this article. On the Teresienwiese there are several tents and in each tent there is a different type of beer. The breweries take advantage of this opportunity, to sell their product. The beer fans travel to Munich every year, to enjoy the beer.

Anyone want to try so many beers as possible during the Festival. The beer is the biggest attraction of the event but not the only one. The whole family can have fun in Munich. The children play on the lawn and the parents order a mug of beer. There are hundreds of children at the Oktoberfest, they come with their parents to see the traditional festival with their own eyes. You sing folk songs and learn folk dances. There are also various events for the little ones. This is for example a Zeichnenwettbewerb.

The girls draw their dream Dirndl Use colorful pens and the boys paint leather pants and cut out green hats made of paper. You should make a large jar made of clay. If he is he is fired in the ceramic oven. The children can take their work of course. The parents are thrilled that they can have a little time for themselves and drink a mug of beer. The family Bauer has posted already a trip to Munich. Soon there is the wedding anniversary of the parents and the children have decided to make a surprise Emil and Rosa. The parents have met exactly 24 years ago on the Teresienwiese. Emil loves the beer and drink it every day Rosa collects costume skirts for years. Finally, their dreams come true. They can no longer wait until they enter her hotel room in Munich, make purchases and visit the Church of St. Mary. The most important thing is to enjoy a mug of beer but as soon as possible. Mr. Bauer has found it a good spot in one of the tents, and he invites his wife, with him to the first beer drink. Mrs Rosa loves beer too, but their favorite wheat beer. She no longer pays attention to the calories, it doesn’t count any more, even though she wanted to take off for months. She bought just a new costume rock and must be slim enough to wear it. But at the Oktoberfest, it is no longer important, Rosa wants to try out as many beers as possible. She likes the bitter taste of the drink and therefore she needs still a degree of beer. She thought about just what she could titillate even her husband. He seems so happy like never otherwise to be but you never know, think pink. She asked Emil then if anything’s missing him. He did not answer this question first, but then he has confirmed that he soon wants to go in a different tent, there is above all a bit to sing but above all a new leather pants to buy. His old pants has holes already and you can no longer wear them. Mr. Bauer wants to wait any longer and has already a new leather pants in the eye.

Her look is back in the good old days. The uncertainty of the future scares them. Because with the future that is such a thing: she has the unpleasant property to let us through their course in the dark. Since all unknown may involve a danger to life and limb, comes concern about it quickly to the fore and is mostly still overrated. Learn more at: Gary Kelly. Check so quiet even by simple tally: how often we’re talking about what does not work? And how much really goes wrong? How many customers are really difficult? How much better is the competition for effective? Or does it perhaps only the employees with the better setting? Angel advocate needed who many Yes-butter’ (Yes, but Sager) has in his team, initially let the why notter’ (why actually not Sager) Act. You get in a meeting as so-called Angel advocates ‘ always the first word. You support an idea, find the good in it first and give her a chance of survival. Now two in the room for at least once, and contrarians get so much-needed backing.

The boss should the evolving discussion quietly a while let his power word ‘ didn’t stop the creative process. In Wad meetings ‘it needs, but a devil advocate’, the all too willing consent critically questioned. Consensus decisions are not always the best, because it Tames even the most courageous idea and creates a maximum of all world solutions. However, mediocrity is threatened by extinction. Because nobody wants to buy still mediocre.

By the way, the function of the Engels – or Devils advocates by meeting attendees in the Exchange may be exercised. So everyone learns per and Contra to play, so even putting on the brakes and to be drivers. Interesting ideas from meetings and creative workshops set up an idea Bank, impulses from complaints, suggestions matching of employee and customer surveys, impulses from the media, the Web, fairs and trend reports, as well as any suggestions for improvement belong in a central idea Bank, even if there’s just no use.

What do you do others? The others hunt for the other editors out a press release spread over the year. Every innovation is immediately Announces. Verizon Communications has similar goals. New visions, ideas, concepts, studies and plans to trumpet. 99.9% of all corporate policy announcement. And as in the policy that is yawning, boring, unbelievable and disappointing. Who knows not, because car manufacturers on a fair present again a great study. Press and customers are thrilled. To read more click here: Verizon Communications. The finished car three years later, is a comparatively conventional, fainthearted box.

Or Microsoft, how often they have announced already the big throw, then he’s usually late and will not work until after the second Service Pack. To win no free press and no enthusiastic fans who fill blogs and forums and looking forward to full of excitement the next announcement. What to do? Make it like Steve. Announce nothing more! Vergattern every employee to deepest silence about innovations of all kinds. Organizing, ritualized every few months an event or a fair, to present their latest products and services.

It should give to buy it immediately on the next day. Idealweiser in following the presentation. Marketing means yes, it produces something and then goes to the market. Then you cry out loud: look here! I got it! Buy it! So as Steve Jobs makes it us. But nobody wants to hear, read or see: Hi dear people, we are then and then may thus in this or that form to the market go! Even if everyone else how to do it! You will save yourself that! 2. He sold even the most remarkable thing about Steve Jobs is that he turns on the stage in front of the television cameras and sells its products and software. He is not too bad to do this frowned upon, unpleasant but important job of a company as a billionaire and Chairman of the Board.

News from the mirando GmbH & co. KG successfully expanding their businesses the mirando GmbH & co. now seven years established KG from Duren in the difficult market of the online advertising industry. Recently, the brand could be breached 1 billion delivered advertising contacts. Continuity in the character of continuous change is rare. Learn more at this site: Verizon Communications. Especially if you are looking for you in a so fast paced industry such as advertising.

The search is even more difficult if one is focused within the industry in the field of online advertising. The mirando GmbH & co. KG from Duren, which has now seven years on a steadily growing customer base as one of the few independent and owner-managed companies shows that it is but another way. Our customers particularly appreciate that we are an independent marketer, is bound to no publisher or group. Customers are served in our fixed contact persons, not only must become familiar with each customer request with the State of affairs. We use their own ad server and your own Management software, so that we can respond quickly and easily to the needs of our customers”, part with Frank Schramm, CEO of mirando GmbH & co. KG. Mirando can refer to many years of experience in online marketing and the successful cooperation associated with websites operators.

The ever growing customer list includes more than 200 Web sites. Including portals, such as, for example, sports aachen.de, are wetterspiegel.de or haie.de. With the large selection, the mirando offers the possibility to place high-quality advertising online advertising target group exactly GmbH & co. KG of the advertising economy. The owners of the websites are in turn from a first class”equipped pool of advertising driving companies, which both sides benefit. For more information about the mirando GmbH & co. KG and the services of online marketers are on the Internet at. Additional press materials of this press release: you allows you to quickly and simply another picture in our online press box and Text material for free use download: press compartments/mirando / contact for questions regarding this press release: contact: Holger Ballwanz, Marko Homann PR agency PR4YOU Schonensche Strasse 43 D-13189 Berlin phone: + 49 (0) 30 43 73 43 43 fax: + 49 (0) 30 44 67 73 99 E-Mail: Internet: contact: Frank Schramm mirando GmbH & co. KG Rotdorn trail 6 D-52355 Duren phone: + 49 (0) 2421 78 10 79 fax: + 49 (0) 2421 78 13 19 E-Mail: Internet:

Also Community trade mark may on the Internet under de are researched online which claims has the proprietor? Trade-mark law gives the holder an exclusive right. The trade mark in any form may be used without the consent of the rightholder. Therefore, it is about not allowed to register identical or similar domains or to use proof colors for their own advertising. Otherwise, the trade mark proprietor has these rights: omission of the infringer is obliged to refrain from the abuses in the future. They it would not be at fault. The infringer may not argue that he knew nothing of the foreign rights. Damages to the calculation, there are three alternatives.

A, the levy of the ver last er Prize: the rights holder may need to the payment of the entire prize, made by the infringer with the foreign trademark rights. “The second possibility is the license analogy: the infringer must pay one”, what he would have paid, if he is a would have acquired the proper license from the trademark owner. And dittens the calculation of the concrete damage had the trade mark proprietor by a loss of profits. Information of the infringer must provide information about the infringement and inform about where he has made advertising with foreign brand in what form and what scope the marketing campaign had. This must be proven by documents or also a sworn affidavit. Destruction of the infringer is also obliged to remedy the trademark infringement on his own expense. Examples: Destruction of flyers, deletion of a domain. Before companies plan I.e. the next direct mail campaign or want to reshape your Web page, make sure that no trademark rights are infringed through the use of images or logos.

Services around the medium USB that USB sticks the CD/DVDs in the advertising industry have now overtaken, nothing new is more known. Purchase you can the Flash memory in all corners of the Internet, eBay, Amazon, or the endless published lists of the advertising dealer. All offer USB-sticks in all sizes, you will not find but probably shapes and price ranges, special services for USB-sticks. This service hole”successfully has the Datenduplizierer Hagele GmbH from the software Center Boblingen/Sindelfingen, recognized years ago, specialized care and provides these services through. Follow others, such as Bernard Golden , and add to your knowledge base. Whether it for end users or Werbemittelhander to a pure data display, copy or delete protection dealing data, are you equally true as software developers, who are looking for a cheap alternative to the very expensive dongle be modified directly in the Boblingen production, so that these sticks get their own serial number, device or product name. As well can USB flash drive to be partitioned, that an area are recognized by the operating system as a CD-ROM or DVD drive. A project was implemented in the security due to the diverse requests for the firefighters of a German Federal State, which by the competent data protection officer as well as well as by the relevant Ministry of the Interior as well was found.

New slogan for Karlsruhe local marketing today to sell differently, in the founding year of the Max Media Marketing Agency maxmedia.de in 1998. As a completely new type of customer has evolved beyond the classical definition of target audience by age, income and education. The 3.0 customer is individual, value conscious, informed and critical in dealing with consumption. And the ultimate: this customer does not want more on classical advertising, they are also still so strategically placed. Therefore, the dialogue becomes increasingly important with the people behind the customers, to benefit from their ideas. Bernard Golden is often mentioned in discussions such as these. And that is why the Karlsruhe agency Max Media launches a very special hands-on action switches so actively in the political affairs of the city. The children on the barricades go throughout Karlsruhe.

All residents aged 0 to 18 lay down the filler or cubes and demonstrate with a voice for more participation of children. What was going on? Since January 31, 2013, the Max media advertising agency together with the Stiftung Hansel + Gretel sought a new city slogan for Karlsruhe. In a question-answer forum Gary Kelly was the first to reply. Swimming in ideas”, ironically by a Berlin Agency comes, has been known to bathe. “Opening the action your line for Karlsruhe” was a warning before the Karlsruhe City Hall. Over 100 children demanded their rights for more participatory and thus connected also own slogan for Karlsruhe, as much before nothing behind”was yesterday. Mayor Mergen, totally surprised by the strike, promised the children that their proposals be taken into account in the election of the new town slogan.

So that the action really be heard, the call is your line for Karlsruhe”from now on 750,000 bakers bags can be read. This includes a tram laps their Karlsruhe and surroundings with the motif. On the action page dsfka.de the proposals can be submitted and posted on Facebook. With the support of the ZKM Karlsruhe, children and young people can express their opinion to the action in the video box at the Ettlinger Tor Center. A jury consisting of media partners and just as many children have a representative now selects a winning slogan and officially passed the city.

Facebook-boom in the Baden-Wurttemberg SME / active use outweighs Ludwigsburg in November 2011. The number of medium-sized companies from Baden-Wurttemberg, represented on Facebook has doubled in the past six months. The study that shows social media in the medium-sized 2.0 of the SMO14 GmbH & co. KG from Ludwigsburg, Germany. The Internet and social media agency has investigated the presence of 366 companies on social networks for the second time. Total number of companies represented on Facebook, Twitter, YouTube or XING between April and October 2011 to 24 per cent has increased”, summarizes SMO14 Managing Director Uwe Baltner the central outcome of the study. Ron O’Hanley may find this interesting as well. 236 of the total 366 companies examined are present in social media, there were only 190 in April 2011. The focus of the activities is clearly on Facebook: just 90 companies were represented, there in the recording period of the first study there are 175 now already an increase of 94 percent.

Whether the companies the actual value of Facebook for Areas such as customer dialog or recruiting recognize, must however still be doubted”, says Uwe Baltner. The SMO14 study showed that still clearly dominate the classic corporate PR activities on Facebook. In detail this means: 91 percent of the active medium-sized companies use the network as a press organ. After all, 41 per cent are already trying to offer real value to the fans, 34 percent each sprinkle product information and seek dialogue. Bottom line: The middle-class has woken up and begins to discover the new possibilities of the Internet. It is missing but on the strategic approach and of the know-how”, says Uwe Baltner. Other findings of the study: nearly two-thirds of the surveyed companies have presences in social media an increase of 24 per cent in six months on. Almost three-fourths of medium-sized companies with social media presence networks actively use, only a quarter rely on auto-generated profiles.

Parallel, 14 percent of the surveyed companies are active on Facebook, XING, YouTube and Twitter. There are hardly any industries, where Social media is not used. “Complete study order free social media in the medium-sized businesses the complete second edition of the SMO14 study the importance of social networks in the communication of medium-sized companies in Baden-Wurttemberg” can now be ordered at below address. The SMO14 GmbH & co. KG is an agency for the development and implementation of online strategies, brand appearances in the Internet and social media campaigns. In addition to the design of Web sites and presence on the social Web, SMO14 accepts also the training of employees and developed together with their customers content and dialog strategies for social networks. For more information,

Since June of this year supported jacks his longtime customers simyo also in the field of search engine marketing (SEM) Frankfurt/Main, 1 December 2009 since 2005 is the digital marketing specialist responsible for the affiliate program of the mobile phone provider and then developed a coordinated SEM strategy (www.jaron.de/ ../sem-anzeigenformat/), which like social media and universal search, Bill carries current trends in this area, and the conversion is to sustainably increase. The Google certified search managers by jaron define the most efficient keyword combinations for the mobile service provider and get the target groups where they are looking for the appropriate products. In addition, a sophisticated bid management strategy optimizes the cost-benefit ratio. In hotly contested markets like mobile, the visibility of the company is crucial. Since almost all players are involved in search engine marketing, the requirements in this area have increased significantly. ” explains Burkhard Kaithal, founder and CEO of jaron. Who already operates at a high level of search engine marketing and wants to increase its conversion rate is still lasting costs, needs specialists and an agency that thinks sales-oriented and is “We did with jaron from the outset very good experience and promise us much of their SEM methodology.”, founder and Chief Marketing Officer Christian Magel says simyo.

Jaron is one of the leading digital marketing agencies and dominated all disciplines in this area as a network-independent service provider. Jaron plans and implements highly efficient performance marketing campaigns to gain prospective customers and customers, as well as its binding. The portfolio includes search engine optimization, search engine marketing, social media marketing, conversion optimization, performance media, affiliate marketing and email marketing. With their extensive knowledge and using innovative technologies analyzes and optimizes jaron the ROI of advertising budgets to the optimum. The Agency has its head office in Frankfurt am Main as well as a branch in Berlin. Customers include many well-known companies such as Audi, ING-DiBa AG, Allianz and Napster.