Tag: literature

Customer Proximity In The Executive Suite

November 22, 2014

In times of powerful social Web a must has never been as urgent as it is today, as possible to be as close to – the customers and kundenfokussiert to make leadership. Because companies no longer reach a primacy by what they do, but about how the customer perceives this – and what he tells the world to do so. Interactive Web platforms make it possible, warmly recommend countless interested any any offer or icy to dissuade. And people make use of them actively. Without mercy. Only, who acts as a provider such as a cast, will survive in this new scenario.

In the meantime, worry in many companies the various units always have more or less uncoordinated care of the needs of the customers. It’s called silo think ‘. The customer, however, a company always considered a wholeness. And he demands excellence – top providers provided. Excellence but not demanding, you can only enable. You have two components: the skills and the desire to.

Executives thus have the task to create framework conditions, so that they enable employees to give their best for the clients and most importantly: to do this also. Anne M. Schuller, leading expert in loyalty marketing in the European area, shows in their book customer proximity in the boardroom”, how it works. Among other things, she treated a new leadership approach: the customer-focused leadership. This includes the following five aspects: the employees are actively involved in the company’s strategy. Leadership visible lives focus on customers. Employee motivation is measured regularly – and it is high. Customer focus is promoted, praised and rewarded. Constantly working on customer-focused process optimization. All this needs not only to the customer-oriented models, but also customer-oriented management models. And open spaces. Because creativity the key resource of the future needs width. And she can unfold only in serene brains. Therefore grows”true customer focus only on basis of a smiling business culture. And by using an idea management that integrates both the employees and the customers ideas. The author is available for interviews and articles on these subjects like the. The book, updated with the Swiss economy Book Prize awarded 3. Edition Anne M. Schuller customer proximity in the Executive Suite, how do you kundenfokussiert employee Orell Fussli, Zurich, 3. actual. Edition 2011, 26.50 Euro 44.00 CHF 255 pages, ISBN: 978-3-280-05282-2 more info:

Cursed Angel

November 3, 2012

The image really has the one look contemplativo and directed toward low, and seems to state a feeling ambiguous enters the possibility of some occured thing, or gives to happen. He is one now that it depends before on the one or of the one later existing as essence of a moment. thus, I am launched again the readings of Walter Benjamim on history and to its cited thesis more; thesis IX makes aluso to the angel of Paul Klee, that has its face directed toward the past and enxerga an only catastrophe, that without ceasing accumulates rubbles and it hurls them its feet; it ' ' it would like to delay themselves, to awake deceased and to join destroos. But of the paradise it blows a storm that if became entangled in its wing and is so strong that the angel cannot more close them. To this it irresistibly impels it storm for the future, for which of the coasts, while the rubble accumulated one ahead of it grows until the sky.

What we call progress tempestade.&#039 is this; ' The thesis, beyond having predictive dimension, ahead locates in them of the deep crisis of the modern culture; for Benjamim the quintessncia of the hell is the perpetual repetition of the same (Ssifo and Tntalo); repetition that all the society is ece of fish in our times; society dominated for the merchandise submits it the repetition, to ' ' always igual' ' disfarado in newness and fashion: in the mercantile kingdom, ' ' the humanity seems convicted to the penalties of inferno' '. But, Benjamim not only demystifies the progress fixing the look marked for a deep and inconsolvel pain, but also for a deep moral revolt; Benjamim explicit criticizes the positivista behavior of the evolucionismo description that the humanity through the progress to the triumph of the reason leads route to the conscience of the freedom. Michael Lwy, Walter Benjamim: acknowledgment of fire, 2007. He occurs that this people seems to be more under the look of the angel of Schiller (calm and glad) that he observes the activities of a pacific people whom if he innocently feeds of the milk of its flocks; of what of the desperate angel of Benjamim. ' inlibertos' they continue buying that gasoline or that car will change that them of life Cursed coyotes! Benjamim seems to be certain, the angel of history is impotent withholds the storm; the catastrophe still is possible, if, probable, not to be that (- Silence! The coyotes are observing).