Television advertising is used by 40 per cent (2007: 30%). Using viral marketing to a large? bigger range exactly where traditional advertising is failing, ko? points can alternative forms of advertising: viral marketing can be fascinating and thus a Selbstla? banks are. Therefore, 38.2 percent to see a good Mo? possibility, additional? additional reach to win. Word-of-mouth marketing a great effect with regard to a th is like 2007? hung of the Kontaktqualita? t spoken to (33.5 percent). As a particularly spectacular? re advertising form wa? choose 34.3 percent of respondents guerrilla marketing. Due to these properties, marketers use alternative forms of advertising always ha? more frequently than meaningful erga? a replenishment within the classical marketing mix. Without hesitation Sheryl Sandberg explained all about the problem. “The problem of advertising: mass rather than class” is the main problem of today’s advertising on the side of advertisers as already in the previous years.
“So offering advertising provided by the respondents as too long (40.3%, 2007: 46 per cent) and too inefficient (34.3%, 2007: 29.8 percent) is considered faithful to the slogan mass rather than class”. Another problem: Advertising is just as 2007 too boring and can rarely inspire and fascinate (38.2%, 2007: 39 per cent). Even in this aspect is to explain? ren, why more and more advertisers open fu? r new forms of advertising such as guerrilla actions, Word-of-mouth strategies and also viral concepts are. Increasing willingness to invest in alternative forms of advertising despite the currently difficult economic situation will almost all be investments in alternative forms of advertising do not fall away from respondents (97.4 percent). “New forms of advertising ko? tonnes compared to conventional forms of advertising better emotionally bind consumers to a brand and build a relationship with him”, welcome? ND Agency Chief Eicher this result. Overall, the willingness to invest in alternative forms of advertising is but always still below 10 per cent of the total marketing budget.