Tell everyone about your company and not go broke – the problem is not from the lungs. Sir Richard Branson helps readers to explore varied viewpoints. In mid-1990’s America Online spent so much money on the spread of demos of its software, which then had to hide these costs in the balance sheet. Later this accounting method was prohibited, and Millions of your profits are gone. 13) What is the threat of new entrants in the market? If your market sector can make money, the competition will be like. If not a direct competitor (remember that Microsoft did with Netscape), then the other technology can knock you out of the ground under their feet (look at what is done with a Kodak digital picture). Long before this happens, build barriers to new entrants – make patent until you get a long term lease create a loyal customer base.
14) How do you protect your intellectual property? A small addendum to the previous item. Let’s say you invented a machine that can reach speeds of up to 240 km / h on a single solar energy. After a few months, five savvy competitors pulled down your model and is now bringing to market its own version. Before you show samples of the public, make a temporary patent. It will protect your idea for a year until you finalize the details. 15) What is the initial capital you need? Any investor who invests in companies at early stages, and any consultant to small businesses say that most startups fails due to insufficient capital.