Craftsmen in the net start is an initiative of the economic service Jurgen Franke from the Bonn for entrepreneurs to show important in the Internet presence.” Sure all master craftsmen, who have their own, would sign this statement. A sample on the Internet page of the roofer Guild Bonn / Rhein-Sieg gives a different picture. So for example the roofer Guild, 135 member companies lists. Of those 90 companies have, so 66%, no website, and only 39 Roofer master operations can be reached by E-Mail. Sure is, regardless of the quality of the Web site, that the 45 companies that have an online presence, have a huge advantage over his colleagues. New customers can find them on the Internet. Existing customers have it easier to contact the installer. Just for smaller craft, which the Office might not always occupied, accessibility is often a problem.
Whether the website is just a small image page on the imagines of the operation, offers simple ways of contact and one good “Impression leaves, or whether you can ride a complete internal baptism with shop, video messages, customer references and the possibilities of social media” want is a question of the purpose and the cost. The aim of is to provide craftsmen, to inform themselves about the chances of a good website. Often Internet agencies do not reach craft, because they speak a language that is not understood”, says Jurgen Franke. He runs an agency specialized in Internet marketing for craft businesses. “WEB 2.0, Google places, AdWords advertising, CRM systems, SEO, Contentinhalte, etc., all these are terms that require a craft-specific translation” according to Jurgen Franke. As master craftsmen, who has worked himself over 25 years in a workshop, he knows the language of craft masters and their employees, but also customers. He also knows that the budgets of local businesses are different from the larger medium-sized companies with 50 or more employees.