Tag: advertising & pr

Examples Of Successful Press Releases – Press Release

What must however be considered when building a press release? How do I get the attention of the editor, which will ultimately form a contribution from the press release? A budding correspondent, written press releases, will adhere to specific examples. There are many longtime publicist, whose Erfahrungen can benefit a beginner, they serve as an example for a good job. Above all, the quality must be. In the examples of a successful press release one can notice the necessary points. The editor should be satisfied from the press release if not excited, then simply with her. Key points to the examples of press releases you will immediately realize that the title is something special.

He must take the basic idea of the whole press release. The experienced journalists or Texter, whose press releases you have as an example before him, specify the date, the place is equally important – you should mention him. With the creation of your press release you should not his lyrics as about Write 500 words. The first paragraph is very important, because the most important is explained. Recently Gary Kelly sought to clarify these questions. For the editors to thick press releases are very stressful, it is an additional, time-consuming work. At the very end of the sample for a press release, every beginner will discover other important details.

Bottom to display the contact information. It is here just to the organization or company, you need the email, fax, phone, address. Some details are written to the contact person. Something special for experienced journalists and Texter, whose work you choose as an example for its press release, you will realize that they use also quotes. What do you this? Very much. The press release will be easy living, the action comes across more authentically. It is also any novice drivers, he uses quotes in his work. Each author must have only one idea. Then, he should consider his plan from all sides but very critical. Is that what many people it really will be interested in? It could be, the future press release has a lot, what the author is very moving. But it must be something special for the whole audience. Since a thorough consideration is so very important. You can see examples for a press release, the author looks good occasions for a publication. See successful press release it can be stories about people who have come to success, it can be a special product, etc. Every budding journalist and Texter can benefit much due to a good design of the press release. He remembers all of the points that should be considered and tried it myself. Is the press release is read by many people, one can speak of a good start of the journalists. With time, he will even to an experienced publicist. For more rules of thumb for a successful press release and other useful tips, see under: techniques to the texts

Press Release Free Publishing – Free Press Releases

Press releases for free write and publish a press release on free press portals, you can publish. It is important that it reaches the readers. Both journalists and other interested parties can belong to the audience of a free press release. The content has a great importance. Who published a press release for free, must keep in mind some points. You want Yes inform, so tell the audience about something new. The idea for a free press releases should ensure you as possible that it is not about the sale of the goods. The reader is curious and he wants to know right at the beginning of a free press release, what is the sense of the thing, that is, you should not hesitate with the answers to the following questions: who? What? Where? When? Why? A press release should look like never, like an advertisement.

You should explain also its objective at the beginning. The headline and the first paragraph play a large role. You wake up the interest of the reader Press release should arouse the interest of the reader right at the beginning. So you can get started immediately, too long pull, not the whole thing. The free press release can be used by some journalists. It helps them to a larger work. The free communication gives the necessary impetus. It’s not always like that when it is taken even by a theme, it brings the right news the world for the rest.

The free press release will be interesting not only for the author, the audience is much more important. It should be unique and unusual, just so you can win the reader’s attention. A press release has more chances in the audience, if it is equipped with images. Interesting photos that better illuminate the topic, people will be very grateful. The problem must be represented and also decide how it will be solved. By concrete examples enthusiastic readers of a press release will be thrilled by concrete examples. You must identify yourself so can. So, a successful entrepreneur can report his first steps. The audience of the free press release will continue then very excited the report. Everyone has the aim to be able to provide good services. But unfortunately not everyone knows how to do it. So the press release by the entrepreneur who made it, is really represent a great value for the reader. You must not disappoint the audience: good advice, some tips would really be necessary. So, all these points should be observed when a free press release. For more rules of thumb for setting up a press release and other useful tips, see under: techniques to the texts

Year After Year The Oktoberfest Attracts

I gasp all at some point on the Oktoberfest Schmidt family has visited almost the whole Europe. They have visited both Rome and Paris and now they intend to learn about their own country. They were already on the Baltic Sea, so this year they drive to the South. They will submit a report, as the time in Munich and Bavaria have spent. All spectators wait it eagerly, because the autumn is coming, and everyone knows, what is connected to it.

All Bavarian breweries prepare the feast. You know, this is the only opportunity to offer their products to the masses of tourists. The Festival of beer is called Oktoberfest and is known worldwide. Schmidt family has reserved it a room in a hotel in the vicinity before the Munich Town Hall and is looking forward to the upcoming Festival. You have seen already the city, have seen the Church and made purchases.

Already a Zeltstadchen has been created on the meadow. Every brewery wants to present themselves as much as possible. Schmidt family can no longer wait and is already at 11: 00 in a tent and ordered the favorite beer. They are thrilled to see how other people have fun, how well they sing and tell such stories they like exciting. The Munich Oktoberfest is one of the few occasions to entertain almost strangers. No one is ashamed to ask neighbours for his life story. Florian Schmidt, the eldest son secretly admires the beautiful waitresses, who wear two or even three pitchers in one hand and appear to be not tired at all. Their colorful seek make a big impression on the a bit silly Florian, who now is afraid to ask a blonde waitress for the sausage. He has been pretty much drinking and dreams now, finally something to eat. He has also thought of roast pork, but decided ultimately for the sausage, which is especially popular at the Munich Oktoberfest. The sausage is also much less calories than the roast. When Florian wants to wear his leather pants again, then he must really think about what they are eating. His belly has grown too large and the new pants no longer fit. Everyone knows that this festival without traditional clothes may not exist. Even the tourists got to something, which is similar to the traditional Bavarian clothes. The small Annelise Schmidt is bored a little bit of folk music, she has even attended the beer game. In other words, she has answered all the questions that were connected to the Munich Oktoberfest. She has danced folk dances with her brother, ate a pretzel and sung with another girl but now she wants to finally see the fireworks. Every year the fireworks are beautiful. This year, they should be as colourful as the Rainbow. Anneliese can not wait any longer and get out of the tent. Outside, there are thousands of people who have been drinking even enough beer and now waiting for the show. It is almost ten o’clock so soon you must leave the tents. Several people waiting for the fireworks.

Preparing For The Munich Oktoberfest

The way to Munich is always worthwhile, particularly for the Munich Oktoberfest is a beautiful city that has much to offer. If you are planning a trip to Germany, we should not forget that not only the capital Berlin is of great importance but it is worth to go to the South. The beautiful nature, Bavarian specialities have their appeal. Many travel agencies recommend Munich, and a place where the Munich Oktoberfest takes place because this city is a center of culture. End of September and beginning of October many avid beer fans come to Munich, to spend a happy time.

This Festival is known all over the world, a lot of tourists come each year to Munich to enjoy the special atmosphere there. The Germans also appreciate this festival, for example the family Muller visited this city every year. You will appreciate the tradition, the parents want to show the children the traditional clothing looks like, how you want to sing certain people lids. This is an unforgettable experience and a good chance to try real German beer. The Munich Oktoberfest has its origins in the 19th century, when Crown Prince Ludwig and Princess Therese have arranged a big horse race on the lawn in front of the city walls. Since that time, there is a Festival of beer in Munich every year. Try not only this wonderful drink you can enjoy also roast pork or COD. These salty dishes taste great with beer.

The Muller family spends annually about 3 days at the Festival, because Mr. Helmut Muller comes originally from Bavaria and this event reminds him of the happy childhood. He tells often his children as he with his Grandpa all day long at the table has sat and sang folk songs. The Munich Oktoberfest was of great importance for the Miller family, which is related to the Crown Prince. The great-great grandfather took part in the first Festival and then told his children of the beautiful couple and the huge success of the first event. Not many people know these days, why This festival ever held. Everyone but realizes that that is a celebration of the tradition, family celebration and bi drowning. The girls dream of wearing a beautiful green dress, which looks so nice with the white apron. In Bavaria, you can meet women who regularly wear such clothing. The Munich Oktoberfest is a wonderful opportunity to bring this traditional costume from the Cabinet. Include the leather pants and costume without a doubt to the Oktoberfest. As well as the beer, which is served every day in large quantities. Hundreds of beers are available, even the picky guest will find something for themselves. You have just prepared to be, that you must eat something bigger in order to enjoy the beer. But this poses no problems, because the beautiful waitresses will take care of it, that the gesture is not hungry sitting at the table. The Munich Oktoberfest is one of those events where you just at least once to take part in life. It is enough to look at the photos not or to ask how the Festival friends. You must go to Munich himself and in the place, see how it works.

Media Analysis Newspapers 2010:

More than two-thirds of Germans read newspapers Frankfurt, July 28, 2010. Over 49 million citizens in Germany read a newspaper on an average day. Newspaper reading thus still plays a central role in the daily life of the people. This is one of the findings from the current data for 2010, which has now presented the work community media analysis (ag.ma) and evaluated the ZMG newspaper marketing company, Frankfurt, for the daily newspapers. The daily newspapers in Germany have a total reach of 69.6 per cent (German-speaking persons aged 14 or over, readers per issue). The analysis of the structure of readership of daily newspapers confirms that it be read in all age groups: 7.5 million of 14 to 29 years old (range 49.4 percent), 16.1 million of 30-49 year olds (reach 67.7 percent) and about 25.5 million people (range 80.7 percent) in the age group of over 50, at least a newspaper read.

Even if the Daily newspapers when all population groups to a large extent achieve universal medium, you achieved especially in the premium audiences top ranges: 72.8 per cent in high-income (HHNE 2,500 plus) and 75.8 percent in markets (professionals and baccalaureate degree). Newspapers are an important medium of information for the citizens. They used strong and intense and deliver their readers, reliable and interesting news of high importance. Daily newspapers are read in all age groups and are so an optimal advertising and information carrier”, Alexander Potgeter, Director commented research the ZMG, the current ma figures. The regional subscription papers have a range of 56.9 percent, the range of buying newspapers is 21.0 percent and the national newspapers have a range of 5.5 percent. The new media analysis 2010 of print media expands the expelled population to the German-speaking foreigners living in Germany. The new population is thus defined as German-speaking population in private households at the place of main residence in the Federal Republic of Germany from 14 years”.

The population increases significantly to 8.8 percent from 64,8 million to 70.5 million. The expansion of the universe causes, that the data of ma 2010 press media II and ma 2010 daily newspapers not with those of previous years are comparable. Range changes – in the Group of the German population, allow no direct conclusions to reach profits or losses. Ma daily newspapers is the leading media analysis for the German newspaper market and provides coverage and readership data. The study is based on interviews of about 139,000 and is published by the Arbeitsgemeinschaft media analysis e.V. (ag.ma) in Frankfurt am Main. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact person: Alexander Potgeter head of research Executive ZMG newspaper marketing company telephone (069) 97 38 22-24 email

With The Mass Beer At The Oktoberfest

Lots of fun, joy and beer at the Munich Oktoberfest it is worldwide known that Germany produces the best beer. Each country has its own brand of beer. The Festival is a unique opportunity to offer this drink to a wide audience. Additional information at Verizon Communications supports this article. On the Teresienwiese there are several tents and in each tent there is a different type of beer. The breweries take advantage of this opportunity, to sell their product. The beer fans travel to Munich every year, to enjoy the beer.

Anyone want to try so many beers as possible during the Festival. The beer is the biggest attraction of the event but not the only one. The whole family can have fun in Munich. The children play on the lawn and the parents order a mug of beer. There are hundreds of children at the Oktoberfest, they come with their parents to see the traditional festival with their own eyes. You sing folk songs and learn folk dances. There are also various events for the little ones. This is for example a Zeichnenwettbewerb.

The girls draw their dream Dirndl Use colorful pens and the boys paint leather pants and cut out green hats made of paper. You should make a large jar made of clay. If he is he is fired in the ceramic oven. The children can take their work of course. The parents are thrilled that they can have a little time for themselves and drink a mug of beer. The family Bauer has posted already a trip to Munich. Soon there is the wedding anniversary of the parents and the children have decided to make a surprise Emil and Rosa. The parents have met exactly 24 years ago on the Teresienwiese. Emil loves the beer and drink it every day Rosa collects costume skirts for years. Finally, their dreams come true. They can no longer wait until they enter her hotel room in Munich, make purchases and visit the Church of St. Mary. The most important thing is to enjoy a mug of beer but as soon as possible. Mr. Bauer has found it a good spot in one of the tents, and he invites his wife, with him to the first beer drink. Mrs Rosa loves beer too, but their favorite wheat beer. She no longer pays attention to the calories, it doesn’t count any more, even though she wanted to take off for months. She bought just a new costume rock and must be slim enough to wear it. But at the Oktoberfest, it is no longer important, Rosa wants to try out as many beers as possible. She likes the bitter taste of the drink and therefore she needs still a degree of beer. She thought about just what she could titillate even her husband. He seems so happy like never otherwise to be but you never know, think pink. She asked Emil then if anything’s missing him. He did not answer this question first, but then he has confirmed that he soon wants to go in a different tent, there is above all a bit to sing but above all a new leather pants to buy. His old pants has holes already and you can no longer wear them. Mr. Bauer wants to wait any longer and has already a new leather pants in the eye.

In Wad

Her look is back in the good old days. The uncertainty of the future scares them. Because with the future that is such a thing: she has the unpleasant property to let us through their course in the dark. Since all unknown may involve a danger to life and limb, comes concern about it quickly to the fore and is mostly still overrated. Learn more at: Gary Kelly. Check so quiet even by simple tally: how often we’re talking about what does not work? And how much really goes wrong? How many customers are really difficult? How much better is the competition for effective? Or does it perhaps only the employees with the better setting? Angel advocate needed who many Yes-butter’ (Yes, but Sager) has in his team, initially let the why notter’ (why actually not Sager) Act. You get in a meeting as so-called Angel advocates ‘ always the first word. You support an idea, find the good in it first and give her a chance of survival. Now two in the room for at least once, and contrarians get so much-needed backing.

The boss should the evolving discussion quietly a while let his power word ‘ didn’t stop the creative process. In Wad meetings ‘it needs, but a devil advocate’, the all too willing consent critically questioned. Consensus decisions are not always the best, because it Tames even the most courageous idea and creates a maximum of all world solutions. However, mediocrity is threatened by extinction. Because nobody wants to buy still mediocre.

By the way, the function of the Engels – or Devils advocates by meeting attendees in the Exchange may be exercised. So everyone learns per and Contra to play, so even putting on the brakes and to be drivers. Interesting ideas from meetings and creative workshops set up an idea Bank, impulses from complaints, suggestions matching of employee and customer surveys, impulses from the media, the Web, fairs and trend reports, as well as any suggestions for improvement belong in a central idea Bank, even if there’s just no use.

Service Pack

What do you do others? The others hunt for the other editors out a press release spread over the year. Every innovation is immediately Announces. Verizon Communications has similar goals. New visions, ideas, concepts, studies and plans to trumpet. 99.9% of all corporate policy announcement. And as in the policy that is yawning, boring, unbelievable and disappointing. Who knows not, because car manufacturers on a fair present again a great study. Press and customers are thrilled. To read more click here: Verizon Communications. The finished car three years later, is a comparatively conventional, fainthearted box.

Or Microsoft, how often they have announced already the big throw, then he’s usually late and will not work until after the second Service Pack. To win no free press and no enthusiastic fans who fill blogs and forums and looking forward to full of excitement the next announcement. What to do? Make it like Steve. Announce nothing more! Vergattern every employee to deepest silence about innovations of all kinds. Organizing, ritualized every few months an event or a fair, to present their latest products and services.

It should give to buy it immediately on the next day. Idealweiser in following the presentation. Marketing means yes, it produces something and then goes to the market. Then you cry out loud: look here! I got it! Buy it! So as Steve Jobs makes it us. But nobody wants to hear, read or see: Hi dear people, we are then and then may thus in this or that form to the market go! Even if everyone else how to do it! You will save yourself that! 2. He sold even the most remarkable thing about Steve Jobs is that he turns on the stage in front of the television cameras and sells its products and software. He is not too bad to do this frowned upon, unpleasant but important job of a company as a billionaire and Chairman of the Board.

Schonensche Strasse

News from the mirando GmbH & co. KG successfully expanding their businesses the mirando GmbH & co. now seven years established KG from Duren in the difficult market of the online advertising industry. Recently, the brand could be breached 1 billion delivered advertising contacts. Continuity in the character of continuous change is rare. Learn more at this site: Verizon Communications. Especially if you are looking for you in a so fast paced industry such as advertising.

The search is even more difficult if one is focused within the industry in the field of online advertising. The mirando GmbH & co. KG from Duren, which has now seven years on a steadily growing customer base as one of the few independent and owner-managed companies shows that it is but another way. Our customers particularly appreciate that we are an independent marketer, is bound to no publisher or group. Customers are served in our fixed contact persons, not only must become familiar with each customer request with the State of affairs. We use their own ad server and your own Management software, so that we can respond quickly and easily to the needs of our customers”, part with Frank Schramm, CEO of mirando GmbH & co. KG. Mirando can refer to many years of experience in online marketing and the successful cooperation associated with websites operators.

The ever growing customer list includes more than 200 Web sites. Including portals, such as, for example, sports aachen.de, are wetterspiegel.de or haie.de. With the large selection, the mirando offers the possibility to place high-quality advertising online advertising target group exactly GmbH & co. KG of the advertising economy. The owners of the websites are in turn from a first class”equipped pool of advertising driving companies, which both sides benefit. For more information about the mirando GmbH & co. KG and the services of online marketers are on the Internet at. Additional press materials of this press release: you allows you to quickly and simply another picture in our online press box and Text material for free use download: press compartments/mirando / contact for questions regarding this press release: contact: Holger Ballwanz, Marko Homann PR agency PR4YOU Schonensche Strasse 43 D-13189 Berlin phone: + 49 (0) 30 43 73 43 43 fax: + 49 (0) 30 44 67 73 99 E-Mail: Internet: contact: Frank Schramm mirando GmbH & co. KG Rotdorn trail 6 D-52355 Duren phone: + 49 (0) 2421 78 10 79 fax: + 49 (0) 2421 78 13 19 E-Mail: Internet:

The Infringer

Also Community trade mark may on the Internet under de are researched online which claims has the proprietor? Trade-mark law gives the holder an exclusive right. The trade mark in any form may be used without the consent of the rightholder. Therefore, it is about not allowed to register identical or similar domains or to use proof colors for their own advertising. Otherwise, the trade mark proprietor has these rights: omission of the infringer is obliged to refrain from the abuses in the future. They it would not be at fault. The infringer may not argue that he knew nothing of the foreign rights. Damages to the calculation, there are three alternatives.

A, the levy of the ver last er Prize: the rights holder may need to the payment of the entire prize, made by the infringer with the foreign trademark rights. “The second possibility is the license analogy: the infringer must pay one”, what he would have paid, if he is a would have acquired the proper license from the trademark owner. And dittens the calculation of the concrete damage had the trade mark proprietor by a loss of profits. Information of the infringer must provide information about the infringement and inform about where he has made advertising with foreign brand in what form and what scope the marketing campaign had. This must be proven by documents or also a sworn affidavit. Destruction of the infringer is also obliged to remedy the trademark infringement on his own expense. Examples: Destruction of flyers, deletion of a domain. Before companies plan I.e. the next direct mail campaign or want to reshape your Web page, make sure that no trademark rights are infringed through the use of images or logos.