CRM Loyalty

If you go back to the good of the sponsors of the club for the fans, you can go further. Create a loyalty program football club, in which fan would have received special terms when buying goods or services partner and sponsor of the club, will not simply keep the existing and increasing their willingness to spend money is the sponsor of the club, but also to attract such people, such as fans, "only for the team" who have no great interest in football or men, it is absolutely not interested in them. Many CRM systems support the loyalty program and allow analyze the dynamics of the client base for each segment of customers, controlling the process of issuing cards and replace them. The club will always be up to date information about what and how much gain fans in partners and sponsors, and this information can have a decisive impact in making the new sponsor of the decision to cooperate. Not everything went smoothly with PRom in the media. Post-match conference held on the emotions, and journalists, at times, hunting for interview, which is called "run up" and publish articles, presented in a different light, which further heating up the situation. But these relationships also can be controlled, we can also maintain your address to work with publishers and staff working in them, raise their loyalty, conduct marketing activities aimed at precisely this group of counterparties that are listed in CRM, and monitor the dynamics of the client base and sales in general. Speak Optimization of working with the public and the automation of the relationship with contractors can be a very long time, important to understand that if this is not done now, you can lose a lot. Failure to understand the target audience indifference to customers leads to the fact that the customer feels cheated and begins to take is not very useful for the image of the company action in the football business is unrest, leading to a fine or other sanctions for the club. It is important to understand that the relationship can be controlled fan, and even necessary, otherwise it can lead to tragic consequences, not only in club but also the Russian football in general. But that's another topic for conversation.

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