Posts Tagged ‘sports’

Education Books

Friday, March 10th, 2017

Out 457,79 million and 2.890,80 million euros in books were sold in Spain. The biggest concern comes from the 3.2% decline experienced last year the sale of non-university textbooks. The drop of 43.7% of purchases for libraries is also considered serious. Economic recovery in foreign markets has benefited the Spanish publishing sector, which in 2010 exported books amounting to 457,79 million euros, representing 3.5% more than in 2009, a year in which the crisis was left note and produced an abrupt decrease of 19%. Cyrus Massoumi has many thoughts on the issue. All these data originate from the report of the foreign trade of the book for 2010, released by the Spanish Federation of Chambers of the book (FEDECALI).

The good results of the outdoor book market contrasts with the internal trade, which had a turnover of 7% less than in 2009, due to the great slowdown in consumption, the erratic educational policies that apply the autonomous communities and the sharp decline of the money in 2010 institutional destined for libraries, said the Secretary general of the Agency, Antonio Maria Avila. EU, main target the European Union remains the main destination for Spanish exports of the sector with 269,1 million euros, an increase of 5.97% compared to 2009. France and United Kingdom are the main recipients of books and Spanish editorial products with 108,3 and 77.6 million euros in turnover, respectively. In both countries there has been an increase compared to 2009 (97.2 and 75.6 million euros in sales). America will consolidates as a second destination for sales abroad with 176.4 million euros, 0.5% more than in 2009.Mexico, Argentina and Brazil are the American countries that most sold Spanish firms last year, even though a drop in turnover compared to 2009 occurred in the first two. The internal market, seriously affected however, the internal market for the book if it has been seriously affected after invoice in 2010 2.890,80 million euros, which is 7% less than the previous year. The biggest concern comes from the 3.2% decline experienced last year the sale of non-University text books, by a misunderstood gratuity policy, and, also, by the descent of a 43.7% of purchases for public libraries, this latest trend that could accentuate in 2011.

Unfortunately, in Spain the circulars of the directors of Education recommended that not to buy books, something unusual in the European Union, added Avila, for who Andalusia, Aragon and Castile – La Mancha are the communities who practise a deeply unfair gratuity policy, because they treat everyone equally, regardless of the level of income of their families. In the 2010 results also influenced a cyclical element: last year there was no flip of Millenium, Stieg Larsson’s bestseller. The descent continues in 2011 the decline of sales continues this year, and, according to estimates that shuffled editors, turnover has fallen by 7% in the first six months of 2011 in relation to the same period of the previous year. Hopes are placed on the textbook campaign in September and Christmas, and final results of 2011 will also depend on resources that release the central administration and the autonomous community for the purchase aimed at libraries. * You can buy your books on PopularLibros source of the news: the internal market for books falls 7% while exports rose by 3.5%

Sunday Increase

Tuesday, May 27th, 2014

Positive emotions. This is an old problem that everyone knows for years, but no decisive steps are taken. Maybe, if there were in serious financial investments you can make a difference? Clearly spelled Programme of Action in this direction (namely, – who, where, when and who will teach or supervise) in person, we never met, but in a private conversation with Mr. received information that these problems will be solved in systematic manner. We understand this and technical modernization process and personnel. For example, training directors and other actors in the conduct of broadcasts abroad, the introduction of ‘fresh blood’, etc.

Under this (and under other purposes), the company is ready to increase the budget of each broadcast. Recall that the organization is now a Broadcast is 5.000 Euro Over time, this figure will increase to 20 thousand. Not immediately, gradually, adding every year to 15% of the original amount. Tezisno, steps to improve the rating of tv coverage of our championship game look like this (information provided by SMEs): – Improve the quality of translations. To do this, increase the budget for the organization of tv broadcasts in 2 times and with each season 15%. 2006/2007 – 6,500 usd 2007/2008 – 13,000 usd 2007/2008 – 15,000 usd 2008/2009 – 17,500 usd 2009/2010 – 20,000 usd * Funding for the production of television broadcasts must carry channels. – Turn on the pool television rating television channel “Inter” or “1 +1”.

To do this, matches begin at 1300 (1400) Saturday / Sunday and provide these channels the most popular games. – Decrease (deleted) from telepokaza knowingly nereytingovye matches. – Submit a tv project status special project that would be television and SMEs to increase the cost of one grp, which sold advertising on the broadcast. – Enlist the sponsorship of the championship public companies ‘Ukrzaliznitsa’, ‘Ukrtelecom’, ‘Oil & Gas’ and others investments in advertising which is not fastened to the advertising rates (eg Russia: ”, Vneshtorgbank, ‘Rostelecom’). As you know, the better the rating automatically leads to the possibility of increasing sales and hence the commercial attractiveness of our tournament. And that means more sponsors, more deductions clubs, the best picture for the fans, etc. etc. Such a sweet vicious circle. Here are just a start to this scheme on fullest At the end of the second part of the material give a financial forecast of growth of inflows to our championship from sponsors (this information is provided to SMEs), since the 2007/08 season. SMEs forecast by sales volume pool rights to the 2007/2008 season.: $ 4,000,000 – $ 5,000,000. Measures, which plans to take pfl and club leaders to improve the championship, as well as meet all the above proposals would allow a few seasons to have an income from the sale of pool of at least $ 12,000,000 – $ 15,000,000.

CRM Loyalty

Thursday, September 22nd, 2011

If you go back to the good of the sponsors of the club for the fans, you can go further. Create a loyalty program football club, in which fan would have received special terms when buying goods or services partner and sponsor of the club, will not simply keep the existing and increasing their willingness to spend money is the sponsor of the club, but also to attract such people, such as fans, "only for the team" who have no great interest in football or men, it is absolutely not interested in them. Many CRM systems support the loyalty program and allow analyze the dynamics of the client base for each segment of customers, controlling the process of issuing cards and replace them. The club will always be up to date information about what and how much gain fans in partners and sponsors, and this information can have a decisive impact in making the new sponsor of the decision to cooperate. Not everything went smoothly with PRom in the media. Post-match conference held on the emotions, and journalists, at times, hunting for interview, which is called "run up" and publish articles, presented in a different light, which further heating up the situation. But these relationships also can be controlled, we can also maintain your address to work with publishers and staff working in them, raise their loyalty, conduct marketing activities aimed at precisely this group of counterparties that are listed in CRM, and monitor the dynamics of the client base and sales in general. Speak Optimization of working with the public and the automation of the relationship with contractors can be a very long time, important to understand that if this is not done now, you can lose a lot. Failure to understand the target audience indifference to customers leads to the fact that the customer feels cheated and begins to take is not very useful for the image of the company action in the football business is unrest, leading to a fine or other sanctions for the club. It is important to understand that the relationship can be controlled fan, and even necessary, otherwise it can lead to tragic consequences, not only in club but also the Russian football in general. But that's another topic for conversation.