New media business library band released end November 2010 since November 20, 2010 there are now current specialized knowledge for agents and bookers to look up: the long-standing ebam consultant Gabriele Skarda the media business library a sixth band added. In early December she set her book the artist Agency. Fundamentals and practice”in the Munich slaughterhouse (small Hall OX”) before. Again, I note that the entire field of work an artist Agency of many artists working in the music and entertainment industry and entrepreneurs not yet fully – mapped especially interesting how this activity offers. “, explained Gabriele Skarda.
Therefore the proposal of ebam CEO Georg Loffler came handy, to provide their knowledge and their experiences as an artist agent and existence-founder-coach in book form. According to baby clothes, who has experience with these questions. In the eye, she had particularly those who carry the idea to open an agency of artists, but also Entrepreneur in this segment of the entertainment industry, which need some kind of advice or instruction. And last but not least: the artists themselves. Because many have to convey from lack of professional agencies unfortunately even in commitment and also this target group finds practical advice and the legal framework in compressed form in my book, to avoid errors and to successfully obtain appearances.” This demonstrates Gabriele Skarda general background information on the economic factor in music industry and defines the responsibilities of agents, managers and tour directors. A detailed chapter dedicated to they the clients of agents: the organizers. She illuminated the issues of taxes, fees and contracts for artist agencies practical and concisely. To the booking, so the sale and settlement, to book a tour, as well as for promotion and merchandising are specific instructions.
And at the end, she considered the main addressees at all. At the end of this chain is the fan of the consumer and Ticket buyers. So to speak, the customers of artistic services. No fans no revenue. This is so easy!” At the book presentation in Munich slaughterhouse, entrepreneur that has accompanied the last years in a coaching process Gabriele Skarda, were invited in addition to the trade press, colleagues in the agency sector, artists and long-time companion of the Munich scene.