A micro-website is a section of a web page with special features. On many occasions is chosen to give the new micro site a sub domain for several reasons. Firstly, the complexity of these pages tends to be greater or different than the original mother site, but giving you a sub domain is also a representative element in if same, i.e. award a semantic value that can be helpful to potential users and to promote the proper SEO. This way if my web site is ABC.com and I am dedicated to the manufacture of medicinal products and I decide to create a micro-site for my Genesis product, would be a good idea that my micro web site URL would be Genesis.ABC.com, for example. So is someone searches for this product – Genesis – part of the domain will have many better chances to go out at the top of results pages.
What are the reasons that should lead us to create a micro-site instead of a traditional page?. In first place is an element that stresses the importance of our products. If I decide to create a micro-site for a product in particular, the user will interpret the same is of special importance, greater than the rest of the products. In addition micro website gives me many advantages from the point of view of information organization. Not be included within the main website map, but which operates virtually as a separate site, allows much more freedom in designing it and structure it, it is not necessary to maintain the same look and feel of the original website. Development of a micro-website gives much more freedom when developing your content. We can also consider pages on Facebook as micro sites themselves. In the case of these last we must adhere to the technical possibilities offered by the portal.
However if our micro web site is a sub domain of our main site, there is limit to what we can include. It is also true that there is a limit to the number of micro sites that we host on a page. One or two are usually the recommended maximum. One larger number can lead to confusion in the user and cause the opposite to the desired effect, i.e. failing to give relevance to this new product we are launching. It is also necessary to consider micro website must have an added value in yes same, because the content must validate his own existence. If I include in my micro site what it would in a traditional page, since then is not justified its creation. The fact that is a sub domain allows me to implement online marketing campaigns differentials of the of the website mother. And this is a benefit that not all administrators of web sites know how to use. As a corollary, the creation of a micro-site is a little used although tremendously effective technique when used in specific places (like Facebook) or within the same site, highlighting the importance of this product. It is worth trying to get the most out of them.