Posts Tagged ‘cinema’

Movie Madness Marketing

Saturday, August 26th, 2017

In other cases application for Facebook, equal of normally stupid is a game/that the previous one, into which they request permission to you to inform to your friendly list of which there are right a 78% of stupid questions on the film. Others including Sheryl Sandberg, offer their opinions as well. God like hatred these last ones, are a virus in the wall. No of the interesting materials for the spectator usually appears in the Web. Every time that it leaves a new poster, or a new spot, or interviews with the actors, or fan trailers (there is people that strive much in creating these pieces sometimes, with more quality than the original one, and certainly they would be enchanted to have recognition in the Web), all those materials you find them sailing in blogs, and commentaries in social networks, but not in the boring Web of the film. There are several theories of because this it is thus and what one would be due to do. More information is housed here: Philip Vasan. Chris Thilk, of Movie Madness Marketing, thinks that this carelessness must to that the presence in social networks to the use of the Web is prioritized, so that it is staying as a old fashioned tool that only serves to show the trailer in a decent quality and little more.

The main problem that you go in these Webs is its short durability, as soon as one or two months in its majority, so that the distributors prefer to focus their efforts in social networks where they can update his materials and interact (badly, because in many cases they do not respond to the users) with the public. I am basically of agreement with the diagnosis of Chris, nevertheless I differ partly with the treatment. He thinks that he goes being hour of which the distributors create each its own central Web from that they communicate all films, instead of every time. Not to confuse and so they now make, that is to lodge the Webs of its films, each different, in site of the distributor, so that when you enter the Web of the film you must happen through home corporative to arrive. It talks about to that they must be created a mark image online that serves like umbrella to promote all films, in this way exists the possibility of interesting, of informing and of fidelizar in the time to the spectators.

The concept is to create a central site from which to communicate the next openings and to interact with the users, the place to which to arrive from the social networks. This theory, being interesting does not seem applicable, since the type of films that releases every year a distributor is very different to each other, does not seem logical that they have capacity in the same place largometraje of animation and an adult drama. Nevertheless yes they can be interesting a series of sites thematic independent, other people’s to the distributors, who serve in the same way that she proposed in previous paragraph. Each film would be promoted in these official Webs with its proposals for extras, games and contests to attract the public. I do not know, that seems to you? By the way, if you know of some Web of film that is exceptional, please decdmelo. Original author and source of the article.