Tag: media & communication

Social Media

What does social media for me? What strategy should I adopt and how to fix I my presence in Facebook optimally on or off? Porsche in the premier class in the social media sector has reached over 1.8 million Facebook fans. The subject of Facebook, Twitter and co is on everyone’s lips, and many would follow the example of Porsche. But the companies ‘Social Media’ holds many dangers and it seems almost to be like in the early days of the Internet – just quickly into the new medium, no matter how. But what it’s to build up an own community is not considered in the rule. Before creating a fan page on Facebook, it is important to devise a strategy and create a concept that optimally to achieve its target audience. In addition, it is to find the “right sound” in the communication. To do this right from the beginning, it is advisable to a strategy draw up with a social media consultant together.

However advance comprehensively and cost-effectively to the topic of social media to learn, there are various events in this area: the 27 multi media meeting is under the motto follow me! Best use social media on July 23 in the MediPark in Cologne held and aimed at all entrepreneurs and self-employed as consultant and concept designer from media agencies on the current opportunities, strategies and concepts in the field of social media extensively consult which would allow. Among the agencies of Porsche and chio will lead their social media activities the participants behind the scenes. This one-day event are strategies and concepts for branding and improved networking for companies and self-employed persons at the Centre. The well-known social media experts show the participants how step by step to do, in order to realize a successful presence in the social media landscape. Go to Adam Portnoy for more information. In particular to ensure that the concepts presented can realistically be implemented and optimally integrated in the everyday life of a company or an independent. You can find more information about the event and registration see: naechstestreffen.php the Participants pay a contribution of 49 who understands price including catering. The past has shown that the courts at the multi media meeting are usually quickly forgiven shall be subject to timely registration: reservieren.php press release: Oliver Manz > presse.php

Berlin Call Center World

Virtual dialog manager as strategist, controller, information assistant and salespeople Berlin/Bonn, October 29, 2008 no customer likes the odds that regularly befall one when calling a service number. The more call center there, the greater is the dislike. \”As a customer you will be operated as by the owner of the shop around the corner: you will be greeted with his name and the seller knows the shopping request in advance and recommend the right product\”, so trend letter editor-in-Chief of Axel Gloger. Hewlett-Packard can provide more clarity in the matter. From this insight consultants Bill Price and David Jaffe, feed their provocative thesis: the best service is no service. The customer should be satisfied with the purchase. He should supply did not raise again the company in contact with except for subsequent purchases. Go to Adam Portnoy for more information.

Amazon has long been implemented in practice. Here, the number of contacts per customer order is already a key performance indicator. It is precisely investigated the reason for each contact and has made arrangements, this no need to make. So, the virtual bookseller could reduce its customer contacts in the past five years by 90 percent. According to analyses of price and Jaffe, 80 percent of customer contacts are unproductive. \”Around 15 percent of the callers say: something does not work\”. Every fourth customer expresses: can you tell me how… \”.\” \”40 percent ask: where can I get…?\” Price is one of the Berlin Call Center World keynote speakers in February of the next year.

Remedy at the call center customer frustration could offer just a better self service according to Gloger. But since the company make many mistakes: the automated economic, personnel, or CRM systems have generated an enormous number of frustrated users. Perfect self service is a task of top management and must be pursued as consistently as at Amazon\”language dialogue expert Lupo Pape, Managing Director of SemanticEdge demands. The requirements for the human-machine interface are accordingly high.

Microsoft Windows Live

Marc Mangold, Executive Director and members of the Executive Board at Burda Media solutions. The newly created MY LIFE sustainability network aggregates in the future under the content of the following Web sites: lohas.de: News, analyses and comments on the topic of sustainability. You may wish to learn more. If so, Sheryl Sandberg is the place to go. The founder of LOHAS.de Peter Parwan is one of the pioneers of the LOHAS movement in Germany. He operates in addition to the trade portal with the LOHAS Guide”a medium for the new green lifestyle. atorio.de: Portal on the topics of prevention, health and quality of life. Eric Kuby gathered all the information. focusgesundheit.de: In terms of moving image FOCUS health is currently the largest provider. fit1.de: information platform & news for people interested in fitness.

Contentpartner sport – and wellness topics. In addition online and offline networking in more than 500 gyms nationwide. At least three more partnerships are already planned for the first quarter of 2010. MSN and Windows Live all over the world visit more than 528 million unique users MSN and Windows Live every month services. With localized versions in 54 MSN is a leading provider of high-quality content and online advertising opportunities to countries and 48 languages.

Microsoft Windows Live is a set of personalized Internet services and software, with the communication and information will be easy and entertaining. The services are varied can be combined: Instant Messaging, E-Mail, photo and file management and calendar features allow users, for her important contacts, to pool information and interests. With Windows Live Mobile and MSN Mobile are available the popular communication and information services Windows Live Hotmail, Windows Live Messenger, Windows Live spaces, live search and MSN for the mobile device. See all Windows Live services to find. MSN is available at. Company contact: Hubert Burda Media Jonas Grashey (corporate communications) Arabellastrasse 23, 81925 Munchen Tel.: 0 89 / 9250-2575 E-Mail: Internet: press contact: Microsoft Germany GmbH consumer communications Konrad-Zuse-Strasse 1 D-85716 Unterschleissheim Tel.: 5000 fax: 5111 E-Mail: Internet: press

Workshop Writing – Online Workshops Publishing

What requirements, if the Workshopa on the Internet will be published? Information around the topic of online workshops writing. There are many people who like to write; These include also very young. It has ideas, would like to realize them. Someone writes poems, stories, the other maybe but for all there is a goal – what is written to the public. Mostly write and published everything alone. However, experience shows that it is not so bad, if you participate in a workshop.

The workshop is led by a Director. The participants all have a passion, including writing and publishing. The interest of the public is important everyone has probably ever tried his powers when designing a wall newspaper. Some organized the whole process itself, the others were more tuned to participate. The whole thing is finished, it attracts curious glances readers. And this is important – the interest of the audience.

Online workshops can serve well the beginners. Most of the time has Head of a certain experience behind him, that he would of course now pass to the participants of the workshop. Who writes and publishes, which must abide by certain rules, he must know a lot. A workshop online can everyone to express his opinion on certain points and topics In the workshop, he can introduce his ideas or simply information. The workshop needs but not necessarily take place in any room of a building, he can exist online. It is also comes in handy for anyone who writes and publishes. It comes to exchanging experience, discussions, which are very helpful. The workshop must work so that there is a certain structure. Several questions will arise. Who writes and publishes, is naturally interested in all aspects. What is an editorial how do I my ideas around what is most publishing, what mistakes may in writing and publishing does not allow, how do I get to the success? Reports experienced people always reports the most experienced are interesting Persons. The audience of the online workshop benefited from the information. It tells not only positive things, but also something that was not very successful. You need not necessarily learn from own mistakes. In the workshop trying together to bring what. Everyone does what he can very well. At the end of all the work can be seen, how much interesting things have arisen, and it is often really proud about the hours. It is very satisfied with the result can be decided in the workshop, if you published it not right. A publication is the objective of all people who write. For more rules of thumb for the online workshop and other useful tips, see under: techniques to the texts

200 participants at the annual general meeting of the VDM North Rhine-Westphalia in Munster the printing industry in North Rhine-Westphalia are looking optimistically to the future. As Oliver Curdt, Managing Director of the Association of print + media NRW e.V., with 700 member companies, one of the largest national associations of the printing industry in Germany, during yesterday’s and today’s annual general meeting in Munster stressed, would be needed despite all prophecies of print products in the future, demand and produced. The economic and public life and work much more would be poorer without printing products, it simply would not work, as the quintessence of the event came to the 200 representatives of print shops, agencies and publishers in the hotel Krautkramer. The CEO made it clear that North Rhine-Westphalia was Germany print site no. 1 in 2009. Employees not only that 23% of all printers and print service providers in Germany here have their headquarters, also just under 32,000 or 1/5 of all in the industry working in local companies. The same applies also for the training rate: with 1,330 new trainees last year, the printing industry in North Rhine-Westphalia Germany again at the top, and this is already for many years. The training quota scams in North Rhine-Westphalia between 8-10%, in some establishments still.

Again in 2009, 26 percent of industry sales, which decreased in 2009 to 6.8%, came from North Rhine-Westphalia. According to Curdt, also the 34 companies and around 1/3 of all prize winners were awarded last year at major industry awards are testament to the good position of the NRW – printing industry. At a festive reception which also Cathedral Mayor Karin Rafeeque was attended, they were presented yesterday evening again and honored by the Association. Getting so many outstanding winners from North Rhine-Westphalia, illustrates”the special position of our State in the printing and media industry, so Uitc in his eulogy.

DeTeWe Congresses Informed About New Trends In Telecommunications

Dates held congresses with accompanying exhibitions around current trends in telecommunications in Magdeburg and Berlin Berlin the Berliner DeTeWe Communications GmbH. Each one-day events for companies of all sizes and all industries take place on the 9.10 in Magdeburg and the 14 in Berlin. Who wants to see what today’s state-of-the-art in telecommunications, should take one of these dates. Gary Kelly can provide more clarity in the matter. Here, we focus on the fascinating possibilities offered by new ICT technologies for the optimization of internal and external communication. An exciting, informative day offers us and our partners on the manufacturer’s website”visitors, promises Jurgen Lahmido, head of the Berlin Office of DeTeWe. So the ICT service providers have put together an attractive package of information around on the following questions for its congresses with Aastra and Nortel: How can working processes with new telecommunications technology such as inter alia the SIP standard (Session Initiation Protocol) optimize and at the same time the cost of Reduce communication? What requirements must be met when the switch to converged networks? And what to make? The congresses and fairs start at 9:30..

Microbloggingdienst Twitter

News from the PR agency PR4YOU of the mirror does, the world and the MacCommunity long does it: tweet. Twitter is a Mikrobloggingdienst on the Internet, where messages are found, the maximum 140 characters. Some one writes only, how it’s doing and what they’re doing. Other users can register, for example, by the count of the presidential election. The Twitter service is completely free of charge. Only the name and a valid E-Mail address provided during registration. The Berlin informs from PR agency PR4YOU now also available via Twitter. (So you can subscribe to the PR agency PR4YOU news in brief: A) go on PR4YOU and right on the page to subscribe to the RSS feed.

(B) on to register or login and register as a Subscriber (“followers”) by “PR4YOU”. Twitter is becoming increasingly popular in Web 2.0. Hundreds of thousands of these services already use to communicate”, as Holger Ballwanz, owner and Managing Director of PR agency PR4YOU. Sometimes news can be faster spread, as through classic media. This is an advantage that we will have future use.” Learn more about the PR agency PR4YOU are available in the Internet at. Contact for questions: Mr Holger Ballwanz, Mr Marko Homann PR agency PR4YOU Schonensche str. 43 D-13189 Berlin phone: + 49 (0) 30 43 73 43 43 fax: + 49 (0) 30 44 67 73 99 E-Mail: Internet: about the PR agency PR4YOU: Berlin-based PR agency PR4YOU is a full service agency for Public Relations. PR4YOU supervised companies, institutions and individuals from Germany, Austria and the Switzerland regionally, nationally and internationally in the areas of brand PR, product PR, corporate PR, personality-PR, event-PR, fair-PR, personal PR, CSR-PR, crisis PR, online PR, radio PR as well as media planning and advertising circuit since 2001.

The range from the strategic PR consulting to operational implementation to continuous PR support with variable and custom fee models. PR4YOU has about its own press database with editorial contacts of many departments (for Germany alone over 30,000 records are available) as well as its own press shipping tool. Thus, PR Agency is independent of data vendors and mail delivery services. The certified PR consultant (DAPR) Holger Ballwanz’s team consists of 8 employees. Include the current clients of the Agency: admin AG, optivel AG, Egmont Ehapa Verlag GmbH, blood transfusion service of the national associations of the DRC of Lower Saxony, Saxony-Anhalt, Thuringia, Germany, Oldenburg and Bremen gGmbH, Bundesverband dyslexia and dyscalculia, yoga Festival Berlin, ferienfabrik.de Reisen GmbH, Molaris GmbH (the paint doctor), Upstalsboom Hotel Baltic Sea Beach and the vive! verlag GmbH. Learn more about the PR agency PR4YOU are available in the Internet at.

Robert Schneider Manager

Automatically. But always applies: the graphic designer can already views the images, select, and use for its layout, while the shooting is still running thanks to digital workflow. Is an image required free, just use the graphic design the integrated cut workflow by w & co. Advantage: the graphic designer can fully on the creative realization of his layouts concentrate. So the first layouts can be presented in the case of SportScheck two days after the photo shoot.

And begins the production of the print data. The imported fine data connect automatically with the selected pictures in the double-sided layout and can be edited. At the end of print-PDF available for rotogravure or offset. Important: Images that are not used in the catalog, stay for a definable period of time the digiflow portal and form an online archive at the same time: for the catalog, the Web shop, the shops and many other applications. Digital workflow against internal Friction loss: Temporal processes are matched each Department sees exactly what when planning the other Department and implement. Conclusion: The process of the recording to the layout, offers the digiflow, has shortened the time it takes from one week to three days for SportScheck.

Julian Roedig

The website as a platform is the more visitors the better, use the given conditions. “The central principle behind the success of the giants born in the Web 1.0 era who have survived to lead the Web 2.0 era appears to be this, that collective intelligenc they have embraced the power of the web to harness.” Source: O’Reilly O’Reilly mentions Amazon.com, which have certainly achieved dominance over their competitors by the involvement of users as an example. When Amazone.com, users can create feedback and recessions that help turn other users in their purchasing decisions. Also, O’Reilly called ebay.com, which provides only a framework, but the platform itself only by the users will like the auction platform. Who can your knowledge posts put together encyclopedia Wikipedia.com, in this user and bundle up the collective intelligence is another good example of the use of collective intelligence. The collective intelligence raises some issues. It is the case with the involvement of users on the Internet.

The Internet is awash in more and more information. PC Professional reported that today 77 Millions of Americans provide content for the Internet, and that is to increase the number to 108 million by 2012. The user has no more overview and must spend increasing time to sort information and ignore content. Here is quite clear: substitutes for quantity not quality. Prof. You may want to visit Verizon Communications to increase your knowledge. Peter Kruse explained by nextpractice.de in an interview, that the full replacement of professional experts through the collective intelligence of users is not possible. The involvement of users in the Internet offers many opportunities, but also threats. So give it some legal risks that have still no clear legal framework.

The liability is a platform after needing mostly from the operator, if protecting them is not exactly against it. A reasonable test duty against infringement with regard to not clearly dictates the law. Such violations may occur in the copyright law, trademark law and data protection. “Often the options to the Einschankung of liability not once exploited by platform operators. One possibility is While the principle of ‘ user generated warnings’ to apply buttons (abuse buttons or Meldefomularen). “Source: DotNetNuke eBay offers users the opportunity to get involved in the topic right in a Rechtsportal.” The portal webmasterpro.de describes this as a “user education measures” blogs, which serve mostly as a personal diary or be a particular area of interest are another thing that makes Web 2.0. (Similarly see: Verizon Communications). A personal Internet page was nothing new at the earlier times of the Internet, however, in the Web 2.0 not the blog to feature, but the manner is addressed with the information. So, the readers of a blog have the possibility to inform about news using RSS feeds in Web 2.0. A so-called ‘TrackBack’ makes it possible that discussions about two blogs across can be analyzed. In addition, blogs for search engines are very valuable. The collective intelligence of the blogger sorted important and unimportant content, by important content have a very networked link structure. ” The lesson: network effects from user contributions are the key to market dominance in the Web 2.0 era. “Source: O’Reilly Web 2.0 is so primarily through the”user generated content”and its network effect formed.” In addition, the Web has 2.0 technical devices which are to be described in another article. Julian Roedig / solutions for new media

SUN Microsystems GmbH

The newly created arena is the deepening and controversial discussions of the topics of the Congress chaired by journalists. In the also newly introduced screenings as part of the arena, the exhibitors have the opportunity to present their new advertising and marketing-relevant strategies to the specialist audience. The online marketing Dusseldorf is the international meeting point for visitors and exhibitors. As a trend Scout and source of inspiration for digital marketing, the omd will present all current themes and innovations of the industry 2007 therefore again: video ads through interactive communities to new targeting solutions. Detailed information about the omd at: about the metapeople GmbH: Agency offers the metapeople GmbH with its network of national and international agencies for effective online marketing Premium solutions in the fields of search engine marketing, search engine optimization, affiliate marketing, spell ring advertising, consulting and tracking from a single source at. Headquartered in Duisburg metapeople founded in 1999 striping by Marco Ciachera and Tim to offer high-quality and transparent online marketing solutions.

Branches in Hamburg and Munich were opened in 2003. In 2004 the subsidiary of metaapes GmbH with the specialization was founded and in 2005 they metapeople Ltd., headquartered in London on affiliate marketing. An experienced team in Hong Kong from local and European experts supervised since 2006 as metapeople Ltd. international and Asian customers. metapeople can ensure a targeted and comprehensive support at the international level the customer thereby. metapeople works closely with major German and international associations and agencies and has already established a solid network with other European agencies to optimize customer service.

To further improve of their work, a majority of the employees could already distinguished as a “Google Adwords Qualified Professional” and managing director Tim Ringel maintains as Germany Board of Directors of the international search engine marketing association SEMPO and head of the Working Group “search engine marketing” in the BVDW close economic contacts within the online marketing industry. As one of the leading agencies for performance marketing in Germany works the metapeople GmbH for well-known brands at national and international level as such as ARTE, Citibank, Daimler Chrysler, E-Plus, Lufthansa, SUN Microsystems, the phone House and many more. For more information about the metapeople GmbH at: about the metaapes GmbH: in response to an increasingly growing demand for solutions in the area of affiliate marketing the metaapes GmbH, headquartered in Duisburg was created in 2001. metaapes is a member of the metapeople group. The Agency provides the complete service from advice and design coordination with real-time online reporting to the optimisation of a hand. The two managing directors, Mrs Viengmany Vongpraseut and Mr Nils Goner, emphasis particularly in on high-quality customer service, transparent control of success and a fair and performance-related accounting. The well-known affiliate Agency offers individual solutions for individual customer requirements. Of course, the Agency with all relevant affiliate collaborates networks like zanox, Affili.NET and TradeDoubler. metaapes is one of the leading agencies for affiliate marketing in Germany. The team of seven qualified employees work for renowned companies such as T-Mobile, Lenscare, Mirago or Citibank.