Before joining the e-commerce, certain important aspects should be considered to make a business successful. First thing any entrepreneur should do before creating an online business, is to define a strategy: who goes directed the business, what are the objectives in second place, should choose a vendor, platform, and web design. The design must be focused to facilitate the purchase of products to users. On the other hand, products must be well presented and separated by categories, so the navigability is optimal. And, of course, you must specify the terms of purchase, of protection of data, back in third place, the payment methods should be chosen with which users will be able to make the purchase. Should assess the pros and cons of each one, always bearing in mind that it is always best to give several payment options: Pay Pal, credit card, transfer, cash on delivery the next step is to define a web marketing strategy, necessary to publicize the stores online on the internet: SEO, SEM, affiliate the last step, and no less important, is the follow-up.