Before the site owners, who decided that they needed to advance the site is often the question arises: search engine optimization and contextual advertising (such as Direct, Begun, Google Adwords). It is impossible to answer this question categorically and uniquely. Deciding what to choose, you can only take into account all the advantages and disadvantages of these types of promotion. All this must be assessed otnostielno specific site identified by keywords. And, of course, the same must consider the size of the advertising budget. The main and indisputable advantage of the context of promotion – this is guaranteed and in fact instant ad placement on the first pages of search engines. Promoting the site konstekstnuyu through advertising, you pay for impressions directly to the owner of service (search engine), it ensures that the site is being promoted (if you have enough money) will be shown in a special ad unit. Learn more on the subject from Adam Portnoy. We can say that this is the main and only advantage (for a very weighty than) web site promotion via the 'context'.
The drawbacks of such a type of promotion has more. Consider a few basic ones. First – this value. Due to the constantly rising prices this type of advertising is unaffordable for many small and medium-sized firms. Another disadvantage of 'context' progress in comparison with the promotion of a site – ads only certain phrases. In the promotion of the Internet site, but the main search phrases that rise up hundreds of other phrases that are in the texts of the website, but it greatly increases the number of users. Using the shortcut possible to compare progress with drug addiction. Must not stop all the increase and increase the budget, and already will be hard to stop.
Indeed, as soon as payment is terminated, the site goes into oblivion. Hundredths or two hundredth position in the list of search engines does not lead to an influx of visitors. Only well-conducted work site promotion offer 'long lasting' effect. Even after the cease work on the promotion site for a long , the site will be kept on vyskoih positions. If website promotion funds are invested in the resource, in the context progress – in the search engines. When all the while to be a big mistake to think that contextual advertising is not have much effect in progress. Direct needed and is effective on the first stage of web site promotion. Concurrent use of search engine promotion and 'context' will give a noticeable effect. From day one, possibly attract postetiley with directives. As the site search promotion will bring increasing returns, it is possible to reduce the proportion of the content of the total budget for promotion. And by the way, the customers that come to site through a search and come across an advertising block is very different context. After all, many people do not trust advertising.