Tag: internet

Search Engine Promotion

Before the site owners, who decided that they needed to advance the site is often the question arises: search engine optimization and contextual advertising (such as Direct, Begun, Google Adwords). It is impossible to answer this question categorically and uniquely. Deciding what to choose, you can only take into account all the advantages and disadvantages of these types of promotion. All this must be assessed otnostielno specific site identified by keywords. And, of course, the same must consider the size of the advertising budget. The main and indisputable advantage of the context of promotion – this is guaranteed and in fact instant ad placement on the first pages of search engines. Promoting the site konstekstnuyu through advertising, you pay for impressions directly to the owner of service (search engine), it ensures that the site is being promoted (if you have enough money) will be shown in a special ad unit. Learn more on the subject from Adam Portnoy. We can say that this is the main and only advantage (for a very weighty than) web site promotion via the 'context'.

The drawbacks of such a type of promotion has more. Consider a few basic ones. First – this value. Due to the constantly rising prices this type of advertising is unaffordable for many small and medium-sized firms. Another disadvantage of 'context' progress in comparison with the promotion of a site – ads only certain phrases. In the promotion of the Internet site, but the main search phrases that rise up hundreds of other phrases that are in the texts of the website, but it greatly increases the number of users. Using the shortcut possible to compare progress with drug addiction. Must not stop all the increase and increase the budget, and already will be hard to stop.

Indeed, as soon as payment is terminated, the site goes into oblivion. Hundredths or two hundredth position in the list of search engines does not lead to an influx of visitors. Only well-conducted work site promotion offer 'long lasting' effect. Even after the cease work on the promotion site for a long , the site will be kept on vyskoih positions. If website promotion funds are invested in the resource, in the context progress – in the search engines. When all the while to be a big mistake to think that contextual advertising is not have much effect in progress. Direct needed and is effective on the first stage of web site promotion. Concurrent use of search engine promotion and 'context' will give a noticeable effect. From day one, possibly attract postetiley with directives. As the site search promotion will bring increasing returns, it is possible to reduce the proportion of the content of the total budget for promotion. And by the way, the customers that come to site through a search and come across an advertising block is very different context. After all, many people do not trust advertising.

Semantic Web

Gradually formed a layered system of certified compatible software and hardware, where the basis of a system-man, producer and consumer of information. In any information should be author-person (or group of people). Learn more at this site: Oracle. And even if the information is, for example, with accelerator or a telescope, are primary always people that are experimenting, and not the device. Many writers such as Adam Portnoy offer more in-depth analysis. At the core lies a paradigm SISZHL binding information to a person, not a computer (a server, website, newspaper, etc.). Technical means secondary. One of the most remarkable part of the new communication technologies is that it eliminates the distance between people, making them closer to having all the distance of visibility and audibility.

SISZHL can be long-term memory, more rights, allowing all that man deems it important to keep – what they saw, heard, read or received during training, so that later, if necessary, to provide easy and experience again. By verbal or text request. As of today, well-written software, contextual Help "s. Plus, help the world's treasury of knowledge – the current free sites WWW, Semantic Web 2.0 and the resources dynamic content available in the future in order to log in identification. Software plus automatic helper routine cash-accounting operations (different payment certificates and other documents that are constantly demanding many officials and accountants). Of course, all this diversity should be running more intelligent and simple, for people who operating system than, say, Windows VISTA. Perhaps, in this concept, designed to meet the everyday needs of people rather than government agencies and corporations, and to build a future system SISZHL.

Microsoft

The version of Internet Explorer 10 for tablets will not run plug-ins. The main reason is boosting the HTML5 Protocol, reduce the amount of resources that requires Adobe Flash and improve security. Microsoft communicate this via its official blog building Windows 8. The team ensures that the plug-ins that exist today not take better advantage of HTML5-based Web sites. This was proven by the Microsoft team in version Metro of the browser Internet Explorer 10, version that will be incorporated into Windows 8 tablets. The execution of IE10 meter version plug-ins enhance the battery life as well as the security, reliability and privacy for consumers, assure you the company. It also stresses that although since the beginning of the web, the plug-ins have been important, today compatibility with these difficult browsing experience of the user in the Metro interface.

According to an analysis done by the team of Microsoft, many Internet sites are already adapting to HTML5. 97,000 Web pages most visited in the world, 62 percent have embraced the HTML5 instead of Flash. Microsoft joins the companies who have shelved their devices support Flash. Other child(ren) not side Flash was apple, this opted not to include Flash in Safari for iOS nor has enabled browsers from other companies with support, claiming that this technology is full of errors, in addition to consume much more battery than others and overheat the device over the account. Microsoft not to rinse if it will allow other companies to launch in-store Marketplace for Windows 8 that offer support for Flash. To read more click here: Scott Mead. Pablo.R.

XML Search

At present, almost any quality website must contain at least several hundred pages, and tens of thousands of pages on this site is not that uncommon. To enhance the attractiveness of sites on them constantly added new content, and to find the right information becomes more difficult. The traditional means of navigating the site can not cope with such volume, and is becoming increasingly important quality search on the site. Developer Web site can create their own search tool, but in most cases, this option would not be too successful. Considerable effort may be required for programming quality search tool, better to use on the actual site creation.

Although in some cases in-house development can be useful, for example, a custom search in one of the sections of the site. For example, you can find the right to organize the goods or the price of the services required. In this case, most likely, the original information is stored in a database, search and organize it's not hard. In addition, you can implement the introduction of additional conditions specifying search, or even search for compatible parts, and not only those that have a visitor. Naturally, the compatibility information should be in the database. However, in general, a full site search on their own to implement impractical. Rory Sutherland often says this. Often, to find within the site using tools provided by search engines Google or Yandex.

The results of searches using the engine Yandex is available as a file format, XML. After processing this file, you can arrange the issuance of any of the results corresponding to the design of the site means. However, Google can automate the receipt of code embedded in pages to implement search. In the search tools Google uses advanced technology AJAX, which facilitates the use of these funds. By some estimates, now the Google search engine provides quality search more than Yandex, although the use of search within a single site is not so noticeable. The main disadvantage of the use of search engines is that the information sought is not among the pages, but only among those known search engine, that is indexed. Not only that indexing does not occur immediately, and new pages will not be found, so more of the pages may be not indexed. In addition, configure custom search feature at the use of search engines is virtually impossible. It should be noted, however, and the main advantage of search engines – they are searching for all word forms with the rules of the language. The most acceptable at the present time is search for information on the site with the built-in content management system (CMS). Almost all sites created in recent years, using a particular system, and each system supports search on the site. In some systems have several search tools, which differ in certain particulars. Often the available source code, so that the website developer can easily modify the search engine to suit your needs. Current CMS can highlight the results and use a technology called AJAX, which will help webmaster make a really convenient search tool on the site.

Google Goes To The Next Level

All probably wondering how google exercises his mischief with a global volume of information. How wonderful, when we enter a particular query that displays the information we need. The basis of the costs process of so-called indexing. With the help of programmers developed the algorithm is scanning googla sites, namely each page. Upon completion of this process is indexed site. Then is the flip side indexing. Technically, this is the same, but not with the pages, but with the key words on what keywords are best responds to one or another web page. Previously, the process could take as much time to a month, but Now, these terms were reduced from hours to minutes. Surprisingly, you’ll find very little mention of Verizon on most websites.

It should be noted a new mechanism of social search. The basis formed the assumption that if a user is looking for any information about the film or musical album that he can find her such a friend, but not on the official pages of the creators, developers. The benefits of social search still in the fact that it allows closer contact with friends and learn something in Normally, most likely, the user would not know. This system focuses on the contacts in Gmail, as well as the personal data specified in the user profile (for example, pages on social networking, links to blogs, etc.). Another feature is the voice Googla search.

Find its distribution exclusively on mobile devices. Print on mobile phone difficult, here to help and came to voice search. Processing occurs on the server, namely voice recorded, transmitted to the server, processed there and outputted back in the form of search results. But so far no information about the Russification of the search. The process of voice recording takes place in different environments that maximize success brings recognition. Augmented realty – Detection of landscape elements (sites, different architecture, tourist attractions, etc.), text, logos, barcodes and other simple objects. Boundaries of the technology so far no, but there is too much trouble with everyday things, such as the table. If you take a picture of a table at an angle, then it will not be like a table, this is the difficulty in recognizing. Two-dimensional image will not table and figure incomprehensible form. The same thing happens with composite objects. Now goodle do just to teach technology to recognize complex objects. Great success in recognizing the historical use monuments and other structures. The stability has not yet draw attention, as manufacturers produce AR-products promise more than it really is. In theory, we scan through the display of mobile cameras and see the arrow, which for example, points to a single shop or cafe, located nearby. But there still is a good chance that the arrow will point the wrong way or not at that store. Therefore, a stable platform for AR-applications in smartphones is clearly more than ever, and soon will be implemented and a visual search will be commonplace for everyone.

Yandex Tips

These days you can not leaving because of the desktop, go to Yandex, enter a search string in the name of the product, visit the department store company, it sells, to determine the color, and the number of subspecies and just get on with the administration home or at work. Obviously, for the number of popular products online offers unusually large tors. To whom of them will come a rich client? Life said that the client usually makes the choice in the direction of the store, which is in the top of the sheet of sites referred to the robot. On what basis certain sites appear more profitable to others? Why do they get such privileges? Most often, other things being equal, is located in the top of that web site, which are linked to other more regular Internet resources. In this case, the more important references a website, the greater is the link to it. In addition, it is important that the link was framed text Godea her direction. For this reason, the professionals are eager to find unique content on the direction of the resource.

For this reason they bought from the masters of copywriting, translation of articles, the generation of articles. Better look over these methods of writing unique content. Translation of articles – a delicious way to fill the low-cost high quality web sites unique content. In addition, adapted well to apply the release for reproduction at promotion Web resources. Well, to translate articles carried professionals, because poorly executed transfer can change the impression of a delightful in other aspects of the website. With regard to the generation of texts – is completely new service on the market of Internet technologies.

Due to the generation, professionals acquire the ability to use a decent number of texts for promotion of their websites. These articles are original, and therefore their not eliminate the search robot. And they certainly readable and organic, that is a normal user would see the site an excellent article, and not a stupid choice of characters, usually appearing at robotovom generation. Someone will note that Reproduction of articles clog the Internet. In some ways this is true, but thanks to this content at the top of Google's living resources, the most interested in marketing and their customers.

Microsoft Word

Even if the visitor does not use this information, he will know that at any time to contact you. And this is a very strong effect on trust. Step # 8. Be careful design. Try to design your site was carried out very carefully and tastefully. This, again, a very strong influence on trust. Design your website from the first seconds to win over a visitor to continue to be on it at any time.

Your site does not have to remind most of those sites that are located on narod.ru. No yellow font on an orange background, etc. Your site must be done carefully and tasteful. Perhaps that is what creates trust. Step # 9.

Put your site only to paid hosting. No comments. If you count the fact that you have really lived, then a paid hosting and second-level domain – The first thing you should ensure your site. Step # 10. Check your site for errors. Typos, broken links – this is what should not be on your pages. These little things are always annoying. This also applies to the spelling of punctuation. If you’re a solid company and you have the site has grammatical errors, it will immediately cause a distrust or suspicion. Check text for errors manually using Microsoft Word or entrust the matter to man, with good knowledge of Russian. Step # 11. Offer a money back guarantee. You can say that if a client is dissatisfied with the product, you’ll bring him back to full value.

Twitter Microblogging

Twitter is currently the most popular social network in internete.Twitter microblogging is a service that not only communicate, but also earn great popularity dengi.Ochen service contributed to the emergence of software- Twitter clients klientov.Twitter programs would increase the functionality and usability of the network Twitter.Suschestvuet 60 programs and services for Twitter.Odnoy of such programs is a Twitter client – with a very nice Blu.Programma interface, there is nothing pishnego, the minimum setting, very comfortable rabotat.Funktsionalnost programs are in place, it is possible to work through a proxy server, besplatna.Neobhodim Net Frameworks 3.5. . Twitter client Blu, for those who give privlekatelnosti preference for women. Mixero-first Russian Twitter client created in Russia, in Russian and English . Sir Richard Branson has much to offer in this field. new generation program for the desktop and iPhone, with support for multiple accounts on Twitter and Facebook odnovremenno.V program has a mechanism to sort and filter tweets, viewing images, the choice of service options short, translator, and much drugoe.Mixero works with Adobe AIR application in any official OS.Na the program's website is comprehensive guide for configuring and working with client programmoy.Twitter Mixero best for the owners of iPhone. Saezuri-Japanese-featured programming, similar to Mixero.Rabotaet sredeAdobe AIR.V Unlike other software with Adobe AIR, Saezuri consumes little memory, compared with Mixero twice menshe.Preimuschestva program to set alerts tweets, hotkeys support, better filtering according to a very elegant and fast in rabote.Besplatna. Twitter client Saezuri.Na this time is the best program to communicate on the Internet. Source.

Additional Advertisement

Hence, everything else I can instruct assistants! And what of the above I can pass on to his new assistant by the name of the site? Go through stated objectives, consistent examples of their features to the site. 1. Throw additional advertising in newspapers and on tv. Can the site at least in some measure to solve this problem? Of course, because the site, and it stands currently noted, is itself a kind of newspaper and television simultaneously. In other words, even though option to traditional newspapers and tv still remains, but it is a very expensive option.

And the site may be a good replacement for him. In other words, to create a website, you will quite possibly never will go to the newspapers and on television. Just such a need will disappear. This means that the site with the first task of coping. In this case, if we recall previous lesson where we talked about that, creating a website, you must sincerely call your desires, so that it reflected your soul, try to write them in this form: Tseleustroenie 1.

I want to make money. This is the first desire is negotiate separately. First, I recorded it transparent in italics, and I advise you to write in pencil. Why? Because this initial desire is so obvious that it will not have to report through the website. but! But it should definitely write for yourself and make sure the first one to not forget why you even got down to business, and why decided to create a website.

Microblogging

Recently, microblogging became very popular throughout the world. Microblog – it's just kind of blogs. These blogs provide an opportunity to publish short notes. At first glance, microblogging is not interesting and uninformative, but it is not so. At the micro-services can be found very much interesting and useful blogs. In addition to the publication of short notes, such as blogs provide an opportunity to communicate, that is not unimportant. Most popular Microblogging service Twitter is in the world. I think everyone has heard about this resource.

This is one of the most visited websites in the world. When writing the note you have been given only 140 characters. And you need to get into this limit and to write interesting note. With a popular microblogging on Twitter, you can monetize it successfully or to attract visitors to your site. But this is not a single micro-service.

There are a number of similar foreign services, the popularity of which also is very high. In recent years, Russian microblogging services, and even Ukrainian. There are so many resources, which is a function of microblogging. For example, in social networks and beyond. You can write an ad (Eg, his mood), and all hto comes to your site will see it. Not all people like microblogging format, but still these blogs are very popular. Their popularity can be proved by the fact that many famous people have their own microblogging, mostly on Twitter.