Before the site owners, who decided that they needed to advance the site is often the question arises: search engine optimization and contextual advertising (such as Direct, Begun, Google Adwords). It is impossible to answer this question categorically and uniquely. Deciding what to choose, you can only take into account all the advantages and disadvantages of these types of promotion. All this must be assessed otnostielno specific site identified by keywords. And, of course, the same must consider the size of the advertising budget. The main and indisputable advantage of the context of promotion – this is guaranteed and in fact instant ad placement on the first pages of search engines. Promoting the site konstekstnuyu through advertising, you pay for impressions directly to the owner of service (search engine), it ensures that the site is being promoted (if you have enough money) will be shown in a special ad unit. Learn more on the subject from Adam Portnoy. We can say that this is the main and only advantage (for a very weighty than) web site promotion via the 'context'.
The drawbacks of such a type of promotion has more. Consider a few basic ones. First – this value. Due to the constantly rising prices this type of advertising is unaffordable for many small and medium-sized firms. Another disadvantage of 'context' progress in comparison with the promotion of a site – ads only certain phrases. In the promotion of the Internet site, but the main search phrases that rise up hundreds of other phrases that are in the texts of the website, but it greatly increases the number of users. Using the shortcut possible to compare progress with drug addiction. Must not stop all the increase and increase the budget, and already will be hard to stop.
Indeed, as soon as payment is terminated, the site goes into oblivion. Hundredths or two hundredth position in the list of search engines does not lead to an influx of visitors. Only well-conducted work site promotion offer 'long lasting' effect. Even after the cease work on the promotion site for a long , the site will be kept on vyskoih positions. If website promotion funds are invested in the resource, in the context progress – in the search engines. When all the while to be a big mistake to think that contextual advertising is not have much effect in progress. Direct needed and is effective on the first stage of web site promotion. Concurrent use of search engine promotion and 'context' will give a noticeable effect. From day one, possibly attract postetiley with directives. As the site search promotion will bring increasing returns, it is possible to reduce the proportion of the content of the total budget for promotion. And by the way, the customers that come to site through a search and come across an advertising block is very different context. After all, many people do not trust advertising.
These days you can not leaving because of the desktop, go to Yandex, enter a search string in the name of the product, visit the department store company, it sells, to determine the color, and the number of subspecies and just get on with the administration home or at work. Obviously, for the number of popular products online offers unusually large tors. To whom of them will come a rich client? Life said that the client usually makes the choice in the direction of the store, which is in the top of the sheet of sites referred to the robot. On what basis certain sites appear more profitable to others? Why do they get such privileges? Most often, other things being equal, is located in the top of that web site, which are linked to other more regular Internet resources. In this case, the more important references a website, the greater is the link to it. In addition, it is important that the link was framed text Godea her direction. For this reason, the professionals are eager to find unique content on the direction of the resource.
For this reason they bought from the masters of copywriting, translation of articles, the generation of articles. Better look over these methods of writing unique content. Translation of articles – a delicious way to fill the low-cost high quality web sites unique content. In addition, adapted well to apply the release for reproduction at promotion Web resources. Well, to translate articles carried professionals, because poorly executed transfer can change the impression of a delightful in other aspects of the website. With regard to the generation of texts – is completely new service on the market of Internet technologies.
Due to the generation, professionals acquire the ability to use a decent number of texts for promotion of their websites. These articles are original, and therefore their not eliminate the search robot. And they certainly readable and organic, that is a normal user would see the site an excellent article, and not a stupid choice of characters, usually appearing at robotovom generation. Someone will note that Reproduction of articles clog the Internet. In some ways this is true, but thanks to this content at the top of Google's living resources, the most interested in marketing and their customers.
Almost everyone who has decided to start his own business, sooner or later there is a need to create a site that will represent him and to advertise. And after that arises a natural question – how to attract him visitors? because without them, undertaking makes no sense. In addition, those visitors might be interested in information on the site, otherwise they will just go with it. By the way, if you are not interested in this article, I recommend to you as soon as it close. Are you still here? Then I go on with your stakeholders.
🙂 So, the above can be absolutely logical conclusion draws visitors to be potentially interested in information that is on site. Just like clockwork orange, is not it? But how? Decisions, as you might guess, a great many – do not question arose yesterday. However, let me stay in one of the ways to solve this problem, which will simultaneously and simple and not too expensive – the use of social networking. Over the past few years they have grown to enormous proportions. They are registered millions, tens of millions of people, and with Each of them can easily come into contact Vkontakte, and this makes them potential visitors to your site. And more importantly, a social network can search for people by different criteria, and it automatically solves the problem selection of interested visitors to your site with all the audience of many millions of social networks. In general, all that was written above – pretty obvious (I've mentioned a clockwork orange?).
Why the amount in the store, but novelty, utilitarian satisfaction needs of people moving in space. To see other people who feel a sense of ownership in this case to the community of buyers, it is important. How many times have we made purchases with you, looking at the others on the basis of their need, therefore be useful for us, the choice of a nearby stranger determined our choice. (The use of psychological law "As a neighbor.") You move yourself around the store, bringing to a particular department, listening to presentation, an offer of help. Thus, it is already possible to communicate.
At the reception desk a small window for ANY questions. The whole Internet is full: You've seen a FAQ, before you ask, the answer is already there. On the forums screaming Moderators: "I am 5 minutes ago answered that question, see above." The feeling of his own stupidity, that you ask a simple question, and the importance of employment and the creators of sites that they do not have time to answer stupid questions. And in any shop, the seller is responsible to everyone that "the bread is fresh, fashionable skirt from the new collection, the book is interesting, the film – a novelty, sausage, etc. were brought today." And our girl-robot, in fact, she and the robot will analyze the issues. And everyone even a minute later to repeat the answers. And, if no response from the FAQ, to forward the issue to a human moderator, informing the buyer. Thus, will be met one of the important needs of the buyer on an individual approach, communication.
According to the statement the search engine Yandex, the vast majority own site – this is search engine spam. Values for the visitor, they do not carry any, and, often, and does – consist of one stranitsy.Traditsionno to search engine spam include actions to get your site into the Top SERPs by fooling search sistem.Slishkom high content of such sites, search engines are forced to begin to actively combat nimi.Osnovnymi species are considered search spam: doorway pages, cloaking, swapping, duplication of pages, pages of a glut of key words, redirect (redirect). Doorways. Doorway pages or sites known to redirecting visitors to another site, untwisted site, and its contents may be radically different from the search query for which a visitor came to the doorway. This is the main goal Doorway: redirect the visitor to another sayt.Inymi words, the doorways to help "attract" visitors to different needs. Because the main untwisted site can be optimized under the same requests, and doorways – completely under the other, therefore, untwisted say1t get those and other visitors.
Despite the fact that the doorway will never be visible to users, it still optimize and unwind. For search engine is common site or page, but only as long as the search bot does not understand that it is a one untwisted sayt.Na this site may account for some doorways, and it can be domain names third and second level, which also require material investments. Redirect. Redirection or redirection is carried out by the JavScript runtime or cgi script.