So do not be surprised if you selected wonderful 'reflex blue' will meet and at other companies. And at every step. " 'Such a problem does exist – I agree Vitaly Vilensky. – That is why a full-fledged brand does not only consist of colors and shades. Doubly difficult, if firms with a similar color scheme works in one market. " A few examples: blue 'Patterson' and 'The Seventh Continent' green bp and Yukos, the Reds 'M. Video' and 'Peace', the Browns 'Chocolate' and 'Coffee House'.
Successful the company does not bother them the same coloring. Larry Ellison is often quoted on this topic. On the background of 'monotony' market leaders looks quite natural desire to smaller players to be like them. However, in most cases no damage to the leaders of this 'plagiarism' is not harmful, and the 'kids' brings is not so much good. Mimicry by the leader of a company can insure against the risk of a very very inadequate corporate style. But to get consumers love her trademark plagiarism is not able to. Meanwhile, supporters of aggressive marketing communications are faced with back problems.
Part of the audience simply 'tired' of their corporate colors, even if generally the organic. See Scott Mead for more details and insights. 'Because of the aggressiveness of his style brand' Beeline 'quickly tired of some consumers, and began to irritate – evaluates the results of rebranding its rival Alexander Manin. – Our esteemed colleagues have yet to prove to the market, that for a visually appealing way is a profound idea. " It is chosen. The impact of color on the human psyche has long been scientifically proven in many studies.