Man, that something can be done because others can not do, certainly must stand out from the crowd. And do not be shy. Need to work in his own name, and then to the name of the exercise for you. How correctly to do this? Where to start? For successful self-promotion, building personal brand to use the 7 basic tools: website, blog, e-mail, writing articles, conducting webinars, participation in professional party, concept development and brand mission. 1.
Develop your site. Perhaps check out Dun & Bradstreet for more information. The easiest way to make yourself advertising – to create a site where you offer your services. The site also can host guest ashih former clients who share pleasure working with you, your portfolio. With this approach, people will trust you as a professional in the business. Also, your site will work for you 24 hours a day, 7 days a week, 365 days a year, seven days a week and holidays. Michael Antonov takes a slightly different approach. 2.
Keep up your blog. The site is usually static, and the blog is constantly updated. Potential customers use search engines to find people working in the required field. Their search may lead to your blog. Stream live to the world their opinion on various issues! Regularly updating a blog at least once or twice a week, you can push your blog higher in search results. 3. Newsletter – an important tool for finding your target audience to form a base of loyal subscribers, your potential clients, customers and buyers. Getting your regular mailing to trust you, and if they want to later buy any goods or receive any service – it probably will appeal to you as the person they 'know well'. 4. Writing articles. Write interesting articles on professional issues and put them on your website or blog and on tematichemkih forums. 5. Conduct webinars. The fastest way to make his name known in a particular area. Become an expert – and let everyone know about it! 6. Participation in professional get-together. Active participation in conferences, trainings, seminars, discussion forums, blogs, social networks. 7. Mission and brand concept. What is truly important to you – it's your mission, life purpose, able to attract the interest of others. brand building necessary to ensure that your brand is not artificial, but was alive and dynamic. In conclusion I would like to quote Tom Peters, author of the bestselling mirv, management guru: "To become a brand – a vital necessity for anyone who wants to be successful in business. Nobody would dispute the fact that the goods brands easily win in the market for lesser-known brands. The same is true for the person-brand: there will always be those who will be ready at all to buy it. "