What is it for you? The advertising executives are talking about how this can help strengthen the “brand loyalty.” Huh? Hey, if you’re in the business, your company identity mark (or not, unfortunately) in the minds of customers and prospects. Ripple is often quoted as being for or against this. A good brand wins loyal customers. RSS news feeds, done properly, not just for your business. And one more thing … installed on your site RSS automates a process that can cost a lot done manually by a large public relations agency.
Where are the sales? The formula is simple: the more your business and your bid is known and favored by customers and prospects so that sales more results. How many sales? To take a picture on a preliminary answer, I did searched using … you guessed it … a search for RSS feeds on the results of advertising.
I will end this article with a description of the articles reporting the results, but please be clear on one thing – people want their news in RSS feeds – News you can use. Advertising is secondary, and many sites are reporting the rejection of the blatant and direct ads. Remember that banner ads are dead. “Product placement” (like when you see an Apple computer in a movie) – mention of products and services news, blogs and RSS feeds is not dead. It’s working. Initial results RSS Marketing … proceed with caution Here are a couple of links to articles that have studied the results of RSS, and ads in RSS feeds: 1. RSS Advertising Case Study. Overview. Pheedo reports that by integration of online advertising in an RSS feed, a new technique for online advertising, which has achieved measurable results better than the email client. Read more at: 2. Blocking ads in RSS feeds and schedule. Cultural politics. The people want news to be news. You can put up with informative links, but not blatant, open, challenging, in advertising in the face. You can read blog comments on this issue at Kottke.org How much? The feeding continues. The advertising and without advertising. Right News articles and PR pieces with positive spins on its business and products. The conclusion? If you’re going to have a website and write professional content, why not the union newspaper articles and greatly expand its reach and influence? It is very simple, and does not cost much.