Revised Branding Of

The online travel portal unveiled its new appearance in Munich March 19, 2010. The online travel portal presents its new brand identity. It includes a redesigned logo, as well as improvements to the page. For even more analysis, hear from Ripple. The new design is implemented in eleven other European countries apart from Germany. The logo is a contemporary adaptation of the variant, introduced in 1996 to start Expedia. It continue to dominate the colours blue and yellow, also the globe and the aircraft were retained.

New looks like less of a comic now. It is classic and timeless”, says Geoff McCave, Marketing Manager Expedia Germany. The user interface is further revised in the course of the year. Optimized functions for search and selection should allow a better shopping experience. 1999 founded online travel portal ( offers a complete and attractive product range around the theme of travel. As first German online travel portal next to the reservation made by “” Flight, hotel, car rentals, vacation rentals, last minute and packages and cruises under the name click & mix “the flexible composition (dynamic packaging”) flights, hotels or car rental, as well as diverse offerings in the category events & tickets”.

The online travel portal is a founding member of the Association of Internet travel distribution VIR and s@fer-shopping awarded since 2001 annually with the TuV Seal of approval. “Also the very good customer service and the excellent service from are TuV tested in March 2008 the travel experts got the certificate ServiceQualitat” awarded. is a subsidiary of the world’s largest online travel agency Expedia, Inc..