Results of the top 50 rankings published according to GWA poll expected in the German advertising industry 2010 with sales growth of 3.3 percent. A positive turnaround after the crisis year of 2009. Still, The times have become more difficult. Strong competitive pressure, a hugely diversified communication landscape and falling fee payments become noticeable in many agencies. In particular the still growing field of digital media has changed the advertising landscape.
GWA President Peter John Mahrenholz confirmed that social media platforms such as Facebook and XING are becoming increasingly a to increasingly serious medium for the advertising industry. It is to strike the right balance between existing core competencies and the development of the use of new media. We develop new tools in the area of social media, to provide an additional benefit for the customers. With reputation control, we have found a niche as and already well occupied. The tool is a part of our strategic alignment. “, as Soren Mohr, Managing Director of the Kiel advertising and” Marketing agency of new communication. Essential for the long-term success in the Agency industry, the focus is on healthy growth and above all employees is in addition to the development of digital skills.
That is also when new communication in the lot. Longtime employees ensure stability. At the same time, the growth of expertise ensures a targeted selection for the new hires, as well as a permanent training of the teams. We have held back us deliberately in last year, regarding the participation of pitches. So we tie up important resources? We would rather put our energy in our existing customers and focus on. Nevertheless we could not prevent that 30 new customers in the last year have found their way to us.” Soren Mohr opts for sustainability and above all healthy and continuous growth. “Certainly a virtue, especially in the younger” agency scene should be noted. The graph shows: only a few agencies that were formed in the last few years, have made it into the top 50.