What is advertising? To date, a clear concept of conventional advertising is not, and is unlikely to emerge in the future. Because so many different spheres of human activity associated with it, with a variety of forms, approaches and technology advertising. Today, outdoor advertising – a dynamic segment of the market. Outdoor advertising is one of three leaders of the filing of advertising on the effectiveness and efficiency. This type of advertising is on the one stage with advertising in the media and television advertising. In addition, numerous commercial practices show that in the calculation of money spent per unit of exposure time, outdoor advertising is the cheapest way. In the process of progressive development of the advertising market standardized production technology, size and location of each species' outdoor advertising.
" Outdoor and continues its rapid development, its form become more intricate and diverse, technical means of advertising information reports vary considerably. Regardless of material or social status, there is no man (in more or less civilized city) that would not run every day with different kinds of outdoor advertising. Due to this fact, advertising has become an integral part of a comprehensive campaign of companies and enterprises. Outdoor Advertising – the most democratic form of advertising that can be applied to absolutely any target audience, as well as one of the most common ways to tell the customer (or potential date) of your service, commodity firm. Your business – its atmosphere, the specificity and individuality. The life of any company is comparable with human life – is the birth, adolescence, youth, maturity, and the ups and downs. The main advantage of external Advertising – sees it and remembers the maximum number of people. And even if at the moment a person does not need the advertised product or service, he may need it in the future. The impact of this type of advertising to people very significant due to the large size and spectacular design.