Why the amount in the store, but novelty, utilitarian satisfaction needs of people moving in space. To see other people who feel a sense of ownership in this case to the community of buyers, it is important. How many times have we made purchases with you, looking at the others on the basis of their need, therefore be useful for us, the choice of a nearby stranger determined our choice. (The use of psychological law "As a neighbor.") You move yourself around the store, bringing to a particular department, listening to presentation, an offer of help. Thus, it is already possible to communicate.
At the reception desk a small window for ANY questions. The whole Internet is full: You've seen a FAQ, before you ask, the answer is already there. On the forums screaming Moderators: "I am 5 minutes ago answered that question, see above." The feeling of his own stupidity, that you ask a simple question, and the importance of employment and the creators of sites that they do not have time to answer stupid questions. And in any shop, the seller is responsible to everyone that "the bread is fresh, fashionable skirt from the new collection, the book is interesting, the film – a novelty, sausage, etc. were brought today." And our girl-robot, in fact, she and the robot will analyze the issues. And everyone even a minute later to repeat the answers. And, if no response from the FAQ, to forward the issue to a human moderator, informing the buyer. Thus, will be met one of the important needs of the buyer on an individual approach, communication.