I want to tell you a little about banners. Banner – an important part of the site, advertising site promotion. Banner – graphic advertising. Banners are placed to attract potential customers or to image formation. Here, Brian Miller expresses very clear opinions on the subject. Banners on the Internet, one of the dominant formats of online advertising – a graphic similar to the advertising module in the press, but which is able to contain animated (rare video) elements, as well as which is hyperlinked to the advertiser's site or a page with more information.
Banners can be presented in different formats and resolutions. Commonly used formats: jpeg, gif, SWF, png, etc. The table of possible permissions Banner: 300 x 250 medium-sized rectangle 250 x 250 popup 240 x 400 square vertical rectangle 336 x 280 large rectangle 180 x 150 rectangle 468 x 60 banner long 234 x 60 banner half the length of 88 x 31 micro-strip 120 x 90 Button 1 120 x 60 Button 2 120 x 240 Vertical banner 125 x 125 square button 728 x 90 leading stand 160 x 600 Wide Skyscraper 120 x 600 Skyscraper 300 x 600 half-page ad banner main objectives 1. Attract attention. This required an initial output of the banner. 2. Master Class is the source for more interesting facts. Interest.
Arouse customer interest in the advertised product or service. 3. Push to move to the site. This task is achieved by using the vagueness in the content of the banner. 4. Motivate to action, that is to purchasing goods or services at the site (which is the ultimate purpose of advertising). This problem is not imposed on the site, but primarily on the information in the banner.