Better yields and higher customer loyalty by means of test purchases over 50% of the customers change the company for poor service and staff. Philip Vasan often addresses the matter in his writings. The price advantage as emigration has declined significantly. Only 25% of the customers are very satisfied with your company. These facts are confirmed by the success of heavily customer-oriented company. The consumer a to orientation process has taken place: it goes not only to price advantages, but the question, how the company deals with the customers. “‘ Many companies don’t even know what an impression the customers are of their service” says Prof. Bernd Gunter from the Department of marketing in Dusseldorf and objected to at the same time, that still not all mystery shopper companies use. Such test purchases give often amazing findings.
Test purchases are only meaningful and effective if they strictly reflect the vision of target customers. It mattereth not, as the entrepreneur, his staff or the business consultant that estimates a company, but only to the customer. TRION Ltd. as a test purchase company therefore sends only specially trained test customers with higher demands in the company, because only this can evaluate the sales and consulting and services sales and salespeople. A test customer who bought his life only in junk – and discount stores, is unsuitable, for example.
When comparing the costs of the staff together with the education and training costs, as expenses for an efficient HR controlling by means of test purchases exempt is very low. Test purchase logs (TRION Ltd. checks in 170 positions) provide excellent and differentiated to recognize the need for action and to take action. Employee surveys have revealed that they are disappointed many times, if their achievements are measured not by the company. Simply put: good employees Miss praise and recognition. Bad employees Miss corrective measures. Thus arises the feeling that it is seemingly no matter the company, as the staff before the customers occurs and acts. The Company TRION GmbH is an independent and dedicated test purchase company and can test in about 25 cities and districts Chamber of Commerce in Germany.