Brands Construct Innovation Campaign Launch

pi mobile on iPad in Germany the communications consultant of the brand design GmbH had once again a brilliant idea. One after the other 15 selected companies are equipped with a specially designed iPad application in the next few weeks, to test the application with own content. Pass that is iPad in a black case, which can only be opened by an authorized person. Four days retains the iPad then the chosen innovators, to verify the application on practicality. “We bring innovative technologies in the company and we take it literally,” company boss Norman Muller. Especially questions of quality improvement and optimization of sales presentations, as well as the design of cost-efficient communication processes in companies are interested in the business consultant. “Together with the”subjects”we want to know how it looks with the acceptance of iPad applications in companies and whether the added value through their use are already evident”, says Managing Director Yannic Tremmel at the start of the tour.

Meanwhile, the market for training on the subject of applications is booming. The Germany tour allows the test directly and up close. Can replace themselves at this time of the functioning and advantages of applications with brands design managers, marketing and sales managers. “We are looking forward, whether and how the companies take this action and how open the management to deal with innovations which are available from today’s perspective.” In Hamburg, Hanover, Frankfurt, Stuttgart and Munich is the case with the app under another station. Companies such as Audi, Bosch, Puma and Douglas have the opportunity for a test. Enterprise apps to simplify communication and represent an efficient work process for employees. A way to shed the Germany tour whether and how this is achieved, this.

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