Brain research reveals how of our if more and more. And online marketing can learn a lot from it. Web pages are not only information, but also intended to sell products. No wonder, then, that will be searched for ways and means to present these products in most light. At online stores this process is even more important, because such a website should not only offer products and information and prepare, but if possible, sell.
Just the brain research provides us with interesting insights, revealing them but gradually, like our Denkapparat tick, how we respond to what stimuli and what information ultimately decisive is that we buy a product. The symbiosis of effective marketing and findings of brain research is called NEUROMARKETING. This practice often without met that we notice it in real shops and Shopppingcentern. So more expensive products at eye level are arranged in certain colors signal us Quality, where no pictures try to awaken false hopes and smells to promote the purchasing power. Slowly spill such techniques in the online area. But how can smells, how can be mediated the haptic impressions of a product on the Internet? Here, too, the brain research helps us.
So-called mirror neurons, these are special nerve cells in our brain, capable of transmitting what we see and think in their own feelings. Often, one flinches inevitably when one sees how another person injured. Mirror neurons, which transferred a portion of the pain you can see on the body are to blame for this. You can draw these mirror neurons. Web pages and online presences can boast but further tricks. So is a more knowledge of brain research, for example, the fact that the human brain faces is programmed. This is also the reason why it is believed frequently to detect faces even in the simplest structures. Two dots and a dash enough to read a face in it. In the recognition of certain facial features, our brain is a world champion. Within by Sekundenbruchteielen the brain matches a new face with all stored faces, to decide whether we have a known or unknown person in front of us. Web sites take advantage of this knowledge. So, pictures, to see where people are, are often used as eye-catcher. Not seldom look the people on the sites not from the screen, but in a certain direction. Make sure once: Follow the direction of the people – and this is the normal reaction of a people, how to find the navigation buttons, menu items, or links that lead directly to the purchase, subscription or a membership in this direction often. Web sites are equipped with numerous details on the Internet, trying to manipulate the Viewer. Online marketing and Neuromarketing give powerful methods in the hand, to impose certain behavioural patterns to visitors to the website the website operators. Who with Eyes wide open and this information in mind through the Internet SURFs, will certainly determine the one or the other method of marketing. Article by Klaus Rottling.