Alex Is Back In Germany On Expansion Course

Until end 2012, twelve new businesses in city best locations are planned Wiesbaden – the Mitchells & Butlers Germany GmbH plans to expand again. Prescribed a comprehensive consolidation is the all day restaurant chain in the past five years, has concentrated, to undergo an extensive redesign their Alex operations (investment volume: around eight million euros) and separated from unprofitable outlets. Hear other arguments on the topic with Phil Vasan. Now the leisure restaurant concept is equipped with his currently 39 factories and 1,340 employees for the future. That looks financially strong, British mother, one of the largest full caterers of UK. You pleased not only the growing performance of her daughter, 2009 despite global economic crisis the best sales and profit results (net sales 2009: 57.6 million euro) wrote since its founding in 1999, but granted again the green light for a selective expansion. This is the current number two among the German leisure catering companies until end 2012 at around 50 Grow on farms. In the focus are only extremely high-quality locations in major German cities, which are located not far from pedestrian zones, have a glass front by at least ten meters and 500 square meters guest room area offer.

Also in its future growth ambitions Alex wants to evolve consistently with his guests and current trends in society. So not just the current concept to at a reopening are transferred, but repeatedly questioned, adapted and expanded. Bernd Riegger, Managing Director of Mitchells & Butlers Germany GmbH, is also Supreme success maxim “not only to make, but existing to make always better”. Recent examples include the flagship store opened in 2008, at Bremen waterfront shopping centre and the redesigned recently as last operation Chemnitzer Alex. A viewable kitchen in the guest room was integrated in Bremen for the first time, which corresponds to the trend for more communication, emotion, and transparency. An increase in the moment of experience is also in Chemnitz has managed, where fresh fragrant pastries in a bakers oven in the bar area.

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